Marketing Manager

Role Summary

The Marketing Manager is responsible for developing and executing marketing strategies to drive brand awareness, increase market share, and ultimately increase sales. This role involves collaborating with cross-functional teams, analyzing marketing data, managing budgets, and staying up-to-date with marketing trends and best practices.

• Collaborate in the development of business strategies and growth objectives as a member of the Top Seedz leadership team
• Develop and execute marketing activities for D2C and B2B channels in order to meet or exceed aggressive sales growth objectives.
• Develop and execute marketing activities, an omni channel strategy to increase market share and brand awareness that align with overall company goals and sales targets
• Gather, analyze, and present brand, competitor insights, trends, and data
• Measure and report the performance of marketing campaigns, gain insight and assess against goals
• Manage Top Seedz digital presence: consumer facing website, customer database, email strategy, blog, community management across multiple social platforms, Google search, paid search
• Manage development of the monthly newsletter and all collateral
• Manage and measure performance of our D2C and B2B marketplace, including Shopify, Amazon, Walmart, Faire, and Mable
• Community management including affiliate marketing, award application, brand activation, event management, giveaways, surveys, and loyalty programs
• Oversee copywriting for Top Seedz’ content outputs such as newsletter, signage, bylines and other marketing collateral ensuring all messaging is consistent
• CPG product management including packaging design and updates, product listings & descriptions, pricing, product placement, and more
• Provide forecasts, reports, marketing intelligence, and decision support information to optimize sales activities and management business reviews

What you Bring

• Bachelor in business, marketing or related discipline
• 5+ years professional experience in marketing, social media or digital role, agency and / or VC experience a plus
• Experience and/or working knowledge of the food retail industry, for example with a large supermarket or grocery chain is highly desirable.
• Ability to develop marketing campaigns and promotions
• Working knowledge of current trends in the food industry and the ability to react quickly to a changing environment
• Outstanding writing skills and experience drafting long and short-form content, headlines and social posts
• Mastery and technical understanding of social platforms for posting and analysis
• Experience using social/digital tolls such as Facebook Business Manager, Google Ads, Hootsuite, SEMrush or similar

Equal Employment Opportunity

Our organization will not discriminate against or harass any employee or applicant for employment because of race, color, creed, religion, national origin, sex, sexual orientation, gender identity, disability, age, marital status, familial status, veteran status, membership or activity in a local human rights commission, status with regard to public assistance or any other legally protected basis, in accordance with applicable law.

Job Type: Full-time

Pay: $70,000.00 - $90,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• Marketing: 5 years (Required)

Ability to Commute:

• Buffalo, NY 14203 (Required)

Work Location: In person