Marketing Manager

About BuiltRight Industries

BuiltRight Industries is a fast-growing leader in the automotive aftermarket industry, specializing in innovative truck accessories designed for organization and adventure. We value creativity, bold action, and a commitment to excellence. If you’re passionate about making an impact and driving a brand forward, we want to hear from you.

Position: Marketing Manager

Location: New Milford, CT (90min from NYC)
Employment Type: Full-time, In-Person

Role Overview:

The Marketing Manager will play a pivotal role in overseeing and executing BuiltRight’s marketing initiatives. This person will be responsible for managing digital campaigns, coordinating product launches, analyzing performance data, and collaborating with cross-functional teams to drive brand growth and engagement. Reporting directly to leadership, the Marketing Manager will bridge high-level strategy and tactical execution, ensuring marketing efforts align with business objectives.

Key Responsibilities:

Strategic Planning and Execution

• Develop and implement comprehensive marketing strategies across various channels. Oversee digital campaigns, product launches, and promotional events.

Team Coordination

• Collaborate with internal teams (product marketing, videography, design) and external partners to support marketing initiatives.
• Act as the central point of coordination between marketing and other departments.

Campaign Management and Optimization

• Manage end-to-end execution of marketing campaigns, including ideation, scheduling, and performance tracking.
• Continuously optimize campaigns based on performance metrics and insights.

Performance Reporting and Analysis

• Analyze marketing performance data to identify trends and opportunities.
• Create detailed reports on key metrics and provide actionable recommendations to improve results.

Customer Insights and Market Research

• Conduct market research to understand consumer behavior, preferences, and trends.
• Use insights to refine marketing strategies and identify new opportunities.

Budget Management

• Develop and oversee the marketing budget to ensure efficient resource allocation.
• Monitor ad spend across campaigns and adjust as needed.

Brand Stewardship

• Ensure consistent application of brand guidelines across all marketing efforts.
• Oversee the development of tone, style, and visual identity for campaigns.

Event Coordination

• Plan and execute trade shows, expos, and other in-person brand activations.

Partnership Development

• Manage relationships with agencies, freelancers, and third-party vendors.
• Explore and develop co-marketing opportunities with industry partners.

Innovation and Automation

• Stay updated on industry trends and emerging technologies, including AI-driven tools.
• Integrate innovative solutions to enhance marketing efficiency and effectiveness.

Roll Up Your Sleeves

• You will not just be managing and delegating, you’ll be hands on in the growth of the business with the team.
• Have creative problem solving skills and a strong ability to ‘figure s*** out’.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of marketing experience, ideally in the automotive or consumer goods industry.
• Strong digital marketing and project management skills.
• Proficiency in Google Workspace and marketing platforms such as Google Ads, Meta Ads Manager, and email marketing tools.
• Experience with data analysis tools (e.g., Google Analytics, Looker Studio).
• Proven ability to manage budgets and optimize resource allocation.
• Exceptional communication, collaboration, and leadership skills.
• Creative problem-solving skills with the ability to think strategically and execute tactically.

Why Join BuiltRight Industries?

• Opportunity to make a significant impact in a growing company.
• Collaborative and innovative work environment.
• Competitive salary and benefits package.
• Work with a passionate team dedicated to creating products that customers love.

How to Apply:

If you’re ready to take the next step in your marketing career and contribute to the success of BuiltRight Industries, we encourage you to apply. Please submit your resume and a cover letter detailing your relevant experience and why you’re excited about this role. If you have samples of your work or a portfolio, please also submit that as a PDF. Email matt@builtrightind.com with “LAST NAME, FIRST NAME - Marketing Manager Position” in the subject line to apply.

Job Type: Full-time

Pay: $65,000.00 - $80,000.00 per year

Benefits:

• 401(k) matching
• Employee discount
• Health insurance
• Paid time off
• Professional development assistance

Schedule:

• 8 hour shift

Experience:

• Marketing: 5 years (Preferred)

Ability to Commute:

• New Milford, CT 06776 (Required)

Work Location: In person