Becker's Best Shoes

Marketing Manager

Full Time • Mount Dora, FL, United States of America

61,812 - 82,644 (Yearly) Added 1 day, 19 hours ago

Summary

LOCATION

Mount Dora, Florida

QUALIFICATIONS

Proven experience in marketing, expertise in target audience identification, proficiency in website analytics tools (e.g., Google Analytics), experience with AI tools in e-commerce settings.

RESPONSIBILITIES

Develop and execute marketing strategies, lead AI integration and campaign management, create engaging content, analyze performance and consumer insights, automate marketing efforts, optimize SEO, and ensure data privacy and compliance.

INDUSTRY

Retail/E-commerce

SHORT DESCRIPTION

Seeking a Marketing Manager to drive brand strategies, implement innovative AI solutions, and enhance online presence at Becker's Best Shoes.

Job Title: Marketing Manager

Location: Mount Dora, Florida

About Us: Join our dynamic team at Becker's Best Shoes. As the Marketing Manager, you will interact with the owners and the company's CFO daily. You will be responsible for the website and overall company marketing, including AI integration and e-commerce strategies on Shopify.

Key Responsibilities:

Strategic Planning: Develop and execute innovative marketing strategies to enhance our brand's reputation and drive qualified traffic.
AI Integration: We will implement AI-driven recommendation systems on our Shopify store, including data collection, model training, and platform integration.
Campaign Management: Lead the ideation, creation, and execution of successful marketing campaigns across various channels.
Content Creation: Produce engaging and valuable content for our website, blog, and social media platforms.
Performance Analysis: Measure and report on the performance of marketing campaigns, providing insights and recommendations for improvement.
Consumer Insights: Analyze consumer behavior and adjust marketing strategies to meet evolving needs.
API Integration: Integrate third-party AI services (e.g., Google Cloud AI, AWS AI) with Shopify using APIs.
Marketing Automation: Automate email marketing campaigns using Klaviyo and Attentive, segment customers, personalize content, and measure campaign effectiveness.
SEO Optimization: Use SEMrush to improve SEO for our Shopify store, implementing tools and techniques to enhance visibility.
Security and Compliance: Ensure data privacy and security in AI marketing, complying with regulations like GDPR and CCPA. Implement security measures to protect customer data, including data encryption, access control, and regular security audits.

Skills and Qualifications:

Proven experience in marketing with a strong desire to learn and grow.
Expertise in identifying target audiences and creating compelling marketing campaigns.
Proficiency in website analytics tools (e.g., Google Analytics) and Google AdWords.

Why Join Us?

Innovative Environment: Be part of a team that values creativity and encourages new ideas.
Growth Opportunities: We invest in our employees' professional development and offer opportunities for career advancement.
Collaborative Culture: Work in a supportive environment where teamwork is celebrated.

Ready to make an impact? Apply now and help us shape the future of Becker's Best Shoes!

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