Marketing Manager

Marketing Manager (Remote)

Overview: We are seeking a creative, detail-oriented Marketing Manager with a strong background in event planning to join our growing marketing team here at BS&A. Along with outbound marketing activities, this role will focus on the strategy, planning, and execution of events that drive brand awareness, customer engagement, and business growth. This role requires a creative thinker with exceptional organizational skills and a proven track record of managing both virtual and in-person events.

Travel Requirements: ~30%

Key Responsibilities:

• Event Strategy & Planning:
  • Develop and implement a comprehensive event marketing strategy aligned with business goals.
  • Identify and evaluate event opportunities, including trade shows, customer conferences and virtual webinars.
  • Research and negotiate partnerships, sponsorships, and venues to maximize event impact.
• Event Execution:
  • Oversee end-to-end event management, including budgeting, logistics, vendor and sales team coordination, with potential on-site execution.
  • Work closely with sales teams to ensure seamless integration of events into broader marketing campaigns and lead nurture efforts.
  • Manage event registration, communications, and post-event follow-up activities.
• Content & Promotion:
  • Identify and coordinate the creation of marketing assets, landing pages, social media posts and email campaigns that will increase chance of lead conversion from MQLs to SQLs.
  • Collaborate with design and content designer to produce high-quality promotional materials to leverage across multiple channels.
  • Implement strategies to drive attendance and engagement, leveraging paid ads and influencer partnerships where necessary.
• Analytics & Reporting:
  • Track and measure the performance of events against defined KPIs, such as attendance, lead generation, and ROI.
  • Provide detailed post-event reports with actionable insights and recommendations for future attendance and improvements.
  • Stay updated on industry trends and competitor activities to refine outbound activities and event strategies.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in marketing, with a strong emphasis on event management.
• Demonstrated success in planning and executing events, both virtual and in-person.
• Strong project management skills, with the ability to manage multiple events and deadlines simultaneously.
• Proficiency in marketing tools and platforms such as HubSpot, Salesforce, Eventbrite, or similar.
• Excellent communication and interpersonal skills, with the ability to build relationships across teams and with external partners.
• Creative mindset with a keen eye for detail and a passion for delivering memorable brand experiences.
• Familiarity with digital marketing tools and platforms, including social media management tools and email marketing software.
• Experience working with local government software is highly desirable.

Key Competencies:

• Strong interpersonal and communication skills for collaboration with diverse teams.
• Ability to adapt to changing priorities and work under tight deadlines.
• Understanding of marketing principles and strategies.
• Commitment to maintaining high standards of quality and accuracy.
• Must excel at time management and organization to be successful in this role.

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