Marketing Manager

Full Time • Savannah, GA, United States of America

74,256 - 92,360 (Yearly) Added 1 day, 14 hours ago

Summary

LOCATION

Not specified

QUALIFICATIONS

Bachelor's degree in Marketing or a related field, 7+ years of marketing experience, familiarity with fast-paced environments, and experience running paid search and social ad campaigns. Knowledge of marketing technologies such as Salesforce, Pardot, and WordPress is a plus.

RESPONSIBILITIES

Lead digital marketing campaigns, analyze metrics, collaborate with marketing and sales teams, manage program performance, develop sales enablement materials, attend industry events, contribute insights on market strategies, build industry relationships, optimize marketing programs, manage budget, create ad content, and perform other assigned duties.

INDUSTRY

Goods Mobility

SHORT DESCRIPTION

Seeking a marketing professional to develop and execute campaigns for pipeline growth and revenue, while engaging with various sales and marketing channels.

Overview:

We're looking for someone to develop and execute campaigns to drive pipeline growth and revenue by leveraging key sales and marketing channels. If you desire exposure to a broad spectrum of marketing activities and playing a key role in these activities, learn more about this opportunity and our team below.

Responsibilities:

Key Responsibilities:

Leading digital marketing campaigns for our Great Dane and its growth businesses, leveraging content to drive new leads.
Analyzing full funnel metrics to effectively forecast, test, and measure campaign success
Working closely with marketing, sales, and product teams to develop and manage program plans
Evaluating and reporting on overall program performance
Collaborating with sales teams on sales enablement collateral and measuring impact
Coordinating with internal teams and external vendors on updating and building new sales enablement and marketing content
Exploring, attending, and reporting back on industry events at it relates to the future of goods mobility
Understanding the market and competitive landscape to contribute insights on go-to-market strategies
Building strategic relationships with key industry players, agencies, and vendors
Designing AB test experiments and continually optimizing programs for higher conversion rates
Working with digital and operations teams to determine ongoing improvements to the lead flow and reporting processes
Overseeing a marketing budget to ensure funds are optimally used to drive marketing objectives
Creating new ad copy and visuals
Other duties as assigned.

Qualifications:

Job Requirements:

Bachelors degree in Marketing or related field
Have 7+ years of marketing experience
Know what it's like to work in a fast-paced and dynamic environment
Have experience running paid search and paid social ad campaigns
Excellent marketing technology experience, understanding of Salesforce, Pardot, and WordPress a plus
Experience with the following Technologies:

o Marketing Analytics: Pardot, Google Analytics, SEMRush
o Operations: WordPress, Salesforce, Google Ads, HighSpot, Hive
o Content Creation: Canva, Adobe Creative Suite

Physical Demands/Work Environment:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical demands: While performing duties of job, employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects; reach with hands and arms; talk and hear. Specific vision abilities required by the job include close and distance vision.
Work environment: The noise level in the work environment is usually minimal to moderate.

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