Marketing Manager, Digital

Established in 2007, Element Electronics began with a simple belief - every household should have access to TVs featuring cutting-edge technology. In 2014, we took our commitment further by opening a factory in Winnsboro, SC, making Element the sole major television company assembling TVs in the United States. Presently, we continue to challenge ourselves, expanding our product range to include electronics and home appliances, while consistently providing customers with products showcasing the latest technology, all at affordable prices.

As the Marketing Manager, Digital, you’ll manage the strategic development and execution of digital and media marketing initiatives across paid and owned channels designed to build brand awareness, consideration, and sales to support the OHC portfolio of brands, including Element Electronics, TYTUS Grills and future businesses and brands. To succeed in this role, the individual will need creativity, excellent project management skills and a strong understanding of digital communications and channels. This role will collaborate with marketing, sales, and product teams to become an expert on our products while directly supporting the marketing team to achieve company-wide and marketing goals. Other responsibilities include:

• Manages the development and execution of digital marketing programs, including but not limited to digital and social advertising, search marketing (SEO/SEM), email communications, and website design/development that directly align with brand business objectives and reaches target audiences
• Manages paid media and digital initiatives with retailer partners, ensuring strategic alignment with overall marketing plan and maximizing brand visibility and engagement across retailer brick-and-mortar and ecommerce sites
• Lead day-to-day website operations including web content management, technical site maintenance (in partnership with external agency), localization, content optimization research/implementation to improve discoverability (SEO), user experience, and conversion.
• Set, monitor and achieve program objectives, KPIs and timelines to successfully support overall marketing efforts
• Manages media budgets of assigned brands and reporting of monthly forecasts & billing
• Spearheads and manages the ratings and reviews programs, driving engagement and facilitating customer feedback to enhance visibility and consumer satisfaction
• Mine data from multiple sources to derive program learnings and consumer insights to educate strategic recommendations, optimizations, testing strategies and best practices
• Provide ongoing strategic consultation and education to brand marketing teams around the opportunity and impact of media and digital marketing efforts
• Keeps informed of industry activities and meetings with vendor community, as well as new media and digital strategies, resources, opportunities, and techniques
• Monitors overall web performance/tracking and provides evidence-based recommendations to improve user experience, engagement, and acquisition by channel (including preparing on-demand reporting and quarterly web performance report.)

• Bachelor’s Degree in Marketing, Communications, Business, or related discipline
• 4+ years of working experience as a digital marketer in a B2C organization
• Experience working in website experience & management
• Experience with key digital marketing topics: email marketing, SEO, SEM, A/B testing, conversion, optimization and personalization
• Familiarity of digital marketing and best practices to effectively communicate cross functionally
• Ability to troubleshoot front-end functionality issues
• Understanding of reporting and analysis to draw insights to share with sr. director and leadership
• Experience with the following strongly preferred: Meta Ads Manager, Google Suite (AdWords, Analytics, Tag Manager, Search Console, etc.), SEM Rush, BazaareVoice (or other review syndication platform)
• Outstanding critical thinking and problem solving skills
• Self-starter, ability to work independently and take the initiative without prompting
• Able to communicate transparently and confidently to all levels of the business and to various stakeholder groups, both in writing and verbally
• Attention to detail and strong organizational skills
• Knowledge of, and willingness to learn the holistic brand marketing planning and execution

Additional Information

This job description in no way states or implies that these are the only duties to be performed by the incumbent in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments with or without notice.

• All duties and responsibilities are essential job functions and requirements are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent will possess the skills, aptitudes, and abilities to perform each duty proficiently. The requirements listed in this document are the minimum levels of knowledge, skills, or experience.
• This is a full-time position. Days and hours of work are Monday through Friday. Evening and weekend work may be required as job duties demand.

Equal Employment Opportunity Statement

Element TV Company, LP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age disability, or genetics. In addition to federal law requirements, Element TV Company, LP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the Company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Element TV Company, LP expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Element TV Company, LP’s employees to perform their job duties may result in discipline up to and including discharge.