Marketing Manager - Digital Ii

Summary:
As a Paid Search Sr Analyst, you will be responsible for developing, executing, and optimizing paid search campaigns to improve our online visibility and drive qualified traffic. You will play a crucial role in improving our online marketing efforts and contributing to our company's success.

Data-driven and results-oriented, you will work to hit targets for CPA, MQLs, & marketing-driven pipeline. The ideal candidate has expertise across multiple paid channels with special emphasis in running global paid search programs, and a strong background in B2B and SaaS marketing.

Responsibilities:

• Develop and implement comprehensive paid search strategies aligned with our business objectives. Conduct detailed keyword research, competitor analysis, and audience segmentation.
• Build and run paid search campaigns on platforms such as Google Ads, Microsoft Ads, and SA360. Set up, optimize, and monitor ad campaigns, ad groups, and keywords for optimal performance.
• Manage the allocation and optimization of advertising budgets to maximize ROI. Implement effective bidding strategies to meet performance goals.
• Craft compelling ad copy and perform A/B testing to improve click-through rates and conversions. Continuously analyze ad performance and make data-driven improvements.
• Regularly generate reports on campaign performance, highlighting key metrics and insights.Use data to provide actionable recommendations for campaign improvements.
• Function as a Subject Matter Expert in providing insight into paid search strategy and performance.
• Stay up to date on industry trends, algorithm changes, and new technologies. Apply the latest best practices in paid search marketing to our campaigns.

Qualifications:

• Bachelor’s degree or equivalent experience
• Minimum of 3+ years working in the B2B SaaS vertical
• Minimum of 4+ years working in SEM channels with strong success record
• Prior ownership of marketing pipe or revenue targets is a requirement
• Strong, hands-on-keys expertise with Google Ads, Google Ads Editor, Microsoft Ads and Search Ads 360
• Self-starter who can catch a leadership vision and bring it to life on their own
• Strong attention to detail
• Knowledge and experience with web analytics tools (Google Analytics) and conversion tracking
• Understanding of sophisticated bidding metrics – tCPA, tROAS, offline revenue uploads, custom weighted conversions
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Strong Excel skills: pivot tables, VLOOKUP, SUMIFS
• Excellent communication skills and the ability to work collaboratively within a team

Job Type: Contract

Expected hours: 40 per week

Benefits:

• Dental insurance
• Health insurance
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Experience:

• Paid Search Platforms: 5 years (Preferred)
• B2B SaaS Marketing: 5 years (Preferred)
• SEM Campaign Management: 5 years (Preferred)
• Ad Copywriting & A/B Testing: 4 years (Preferred)
• Budget Allocation & Optimization: 5 years (Preferred)
• Bidding Metrics: 5 years (Preferred)

Work Location: Hybrid remote in Chicago, IL 60654