Marketing Manager, Events And Seasonal, Amazon Fresh Grocery

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Interested in working on an innovative and high-impact business that is changing the way customers think about grocery? We’re seeking a seasoned marketing professional to launch, manage, and innovate our Online Marketing strategy and Site Merchandising content for our Events and Seasonal calendar. The ideal candidate thrives in a dynamic, fast-paced environment and has a passion for planning, executing, and creating compelling customer experiences.

As an Events and Seasonal Marketing Manager, you should be a self-starter who can: 1) Apply excellent, data-driven business judgment to deliver results in a rapidly evolving environment, 2) Collaborate with internal and external stakeholders both within marketing and across business units to build exciting online event and seasonal experiences for customers, and 3) Own online marketing deliverables and content for key business periods.

Key job responsibilities
The Events and Seasonal Marketing Manager will work closely and cross-functionally with internal stakeholders to develop marketing and online content strategy for both peak and evergreen traffic periods. The Events and Seasonal Marketing Manager will own guiding these projects to completion to hit customer, revenue, and profitability goals.

Main responsibilities will include:

• Own online marketing strategy and site merchandising content, executing multi-channel marketing tactics to drive customer engagement during peak and evergreen traffic periods
• Develop and manage seasonal marketing content calendar, including go-to-market event plans, project work-backs and execution plans for each event
• Perform post-event deep dives, compiling and analyzing event and campaign performance metrics to identify potential opportunities for growth and improvement
• Ensure high bar of online customer experience for events and seasonal periods
• Coordinate with internal stakeholders on online marketing strategy and inputs, ensuring deliverables are met and processes are in place to maintain quality execution
• Establish guidelines and best practices for, including but not limited to, Events and Seasonal: calendar, stakeholder communications, standard operating procedures (SOP), and documentation of mechanisms
• Write and contribute to documents for leadership and stakeholders, supporting in-depth business reviews and presenting results and insights
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.