Marketing Manager - Hemlock Neversink

Marketing Manager

REPORTS TO: Ownership

COMPENSATION: $52,000.00 - $60,000.00, Depending on Experience

HOURS PER WEEK: Full Time

DAYS REQUIRED: Weekdays, some Weekends

Who We Are:

Hemlock Neversink is set on the historic site of the former New Age Health Spa. The 230 acre campus is serene, naturally beautiful and filled with woodsy paths, secluded nooks, hiking trails, and streams. Hemlock features the region’s most complete wellness facility, with 14 treatment rooms, a full service spa, indoor pool, hot tub, sauna, and steam room. Plus a movement & fitness center featuring premium crafted equipment, yoga spaces, studio fitness, and more.

We believe in genuinely warm greetings, handwritten notes, freshly baked cookies delivered to you in front of a real wood fireplace, tractor parades, nap timers, farm tours and easy & fun local directed activities. We believe in gathering around a table for a good meal with good company. We also believe we have the responsibility and privilege to affect positive change around us by investing in our community and its potential.

Who You Are:

The Marketing Manager will have the fun and exciting job of telling our story to the public, thereby being accountable for Foster Supply Hospitality's newest property - Hemlock Neversink's marketing efforts. Under the supervision of ownership, this role will ensure that Foster Supply Hosptality (FSH) and Hemlock Neversik are effectively and efficiently using marketing resources to engage with existing audiences and attract new ones. The position is accountable for engaging with existing and prospective guests online through traditional and digital marketing. Success in this role will be measured by revenue-generating marketing initiatives, guests’ and prospective guests’ brand engagement, and Hemlock Neversink and FSH’s visibility in our community.

This role will be deeply ingrained in the day to day operations of Hemlock Neversink and will be a hands on participant in most activities happening on site.

What You’ll Do:

General Marketing

• Develop and implement marketing strategies to drive brand awareness and bookings for Hemlock Neversink, while effectively managing the marketing budget.
• Be ‘brand ambassador’ for the the property, ensuring consistent brand voice and maintaining creative asset integrity across all properties.
• Manage and optimize digital marketing channels, including the property website, social media account, email campaigns, and paid advertising.
• Collaborate closely with the revenue team to develop offers and packages that maximize visibility and bookings.
• Support property teams with website updates, marketing needs, and the creation of branded collateral -graphic design experience is a plus but not required.
• Organize photoshoots at the property to capture high-quality content specific to each location.
• Build and maintain relationships with local advertising partners.
• Stay up-to-date with industry trends and competitive landscape to identify new opportunities and adapt marketing strategies accordingly.
• Support in miscellaneous marketing projects for the FSH teams, as needed.

Social Media

• Develop and execute social media strategy and campaigns for Hemlock Neversink accounts across Facebook, Instagram and other relevant platforms.
• Manage content scheduling, creation, audience targeting, campaign budgets, and performance tracking.
• Set and measure KPIs for social media campaigns, focusing on engagement and conversions.

Online Marketing

• Create and execute email marketing campaigns using MailChimp to engage the FSH audience with relevant content, offers and updates.
• Take ownership of SEO and digital advertising initiatives (Google Ads, Meta ads, etc.) for all the property.
• Own website optimization, content updates and the creation of new landing pages.
• Establish and manage partnerships on third-party platforms to enhance online visibility.
• Provide monthly performance reports on online marketing efforts to ownership, including key insights and learnings.

Influencer Marketing, Partners & PR

• Support influencer campaigns and partnerships to expand FSH’s brand reach and audience.
• Collaborate with local partners and the FSH PR firm to boost visibility and engagement.

Where You’ll Work:

• This position will be based out of Hemlock Neversink as well as Foster Supply Hospitality’s home office in Youngsville, NY.
• Occasional outdoor work will be required in all weather conditions

Physical Requirements:

Standing, stooping, sitting. Walking up and down stairs may be required.

Job Type: Full-time

Pay: $52,000.00 - $60,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Flexible schedule
• Referral program
• Vision insurance

Schedule:

• Holidays
• Monday to Friday
• Weekends as needed

Work Location: In person