Marketing Manager (Remote)

ABOUT US

Truveris is a leading digital health company focused on delivering truth and clarity in pharmacy. Truveris' proprietary technology, coupled with deep pharmacy expertise, helps to build a more efficient market that maximizes choice, accessibility and prescription drug affordability. Our solutions provide the insight and knowledge to help people lead healthier and more productive lives. For more information on our solutions, visit www.truveris.com.

POSITION SUMMARY

Truveris is seeking an experienced and driven Marketing Manager to lead our demand generation efforts and drive targeted marketing strategies. Reporting to the Senior Director of Marketing, this role involves spearheading strategic campaigns, managing Truveris's website and social platforms, and overseeing SEO and paid ads. As a key member of our agile marketing team, the Marketing Manager will bring a deep understanding of demand generation tactics, along with creativity and initiative to create impactful content and campaigns, gain direct visibility with leadership, and grow a career in the healthcare landscape.

100% remote position. Preferred candidates will be based in the US/ Eastern Standard Time Zone. This role cannot be performed from Colorado or California.

RESPONSIBILITIES

• End-to-end Campaign Strategy: Plan key strategic campaigns to core target audiences, execute via campaign channels, and measure regularly. Support webinar promotion and execution.
• Digital Marketing & SEO: Own the optimization of the Truveris website (leveraging Wordpress). Manage and plan for SEO and paid ads.
• Content Creation: Support development of the content calendar and drive the creation of client-focused educational content (ebooks, blogs, case studies).
• Competitive Intelligence Tracking: Own and manage the competitive intelligence tracker, keeping the team informed of market trends and competitor activities.
• Event Marketing: Coordinate and support the execution of key industry events, ensuring effective representation of Truveris.
• Cross-Functional Collaboration: Work closely with the Client Solutions and Sales teams, as well as external vendors, to drive cohesive and impactful campaigns.

COMPETENCIES

• Proactive & Motivated Self-Starter: Ability to thrive in a challenging and dynamic environment with a complex market landscape, and able to wear many hats.
• Strong Written Communication Skills: Ability to craft high-quality, engaging, and targeted client content.
• Professional & Client-Centric: Strong interpersonal skills for maintaining a high degree of professionalism in client and partner interactions.
• Metrics-Driven Approach: Define, track, and optimize client engagement metrics.
• Adaptable & Versatile: Comfortable with a lean team structure and capable of handling multiple aspects of marketing with a hands-on approach.

QUALIFICATIONS

• Bachelor's degree in Marketing, Business, or related field.
• 3-4 years of B2B marketing experience. Healthcare marketing experience is a plus.
• Experienced in HubSpot, Salesforce, Wordpress, LinkedIn, and PowerPoint; Familiarity with Canva is a plus.
• Strong communicator and writer, proactive learner, and skilled project manager with the ability to work independently and manage many projects at once.
• Passionate about the healthcare industry and motivated to make an impact through thought leadership and educational content.

Salary Rang: 90,000-100,000.00/Annual