Marketing Manager - Remote

Threshold Brands, backed by private equity, is a powerhouse multi-brand franchisor boasting over $375 million in annual system-wide sales. Our impressive portfolio of 10 brands is dedicated to enhancing homeowners’ lives. Among our standout brands are MaidPro, Men in Kilts, Pestmaster, USA Insulation, Plumbing Paramedics, Heating & Air Paramedics, Granite Garage Floors, Sir Grout, Mold Medics, and Miracle Method.

POSITION SUMMARY

The Marketing Manager at Threshold Brands plays an integral role in the organization leading the marketing support for all franchisees within a particular Brand along with any company owned stores. This position is focused on the goal of increasing quality leads and brand awareness through the development and implementation of effective marketing strategies and tactics. This is a remote role.

You will develop integrated marketing programs and best practices for the brand and will assist with the planning and implementation of these marketing plans at the local franchise locations. This is a high support role where you will be consulting franchise owners on how to optimize their marketing plans, solving marketing problems and guiding franchisees on implementing our marketing model.

KEY ACCOUNTABILITIES

• In collaboration with marketing leadership, assist with managing the annual marketing budget and brand fund.
• Develop digital, social, email, marketing strategies, of the paid, organic, and local nature
• Implement lead generation campaigns across multiple platforms (email marketing, pr, social)
• Work with owners to develop local marketing tactics
• Work with owners to optimize their digital strategy alongside our digital marketing team (SEO, PPC, Social)
• Analyze adverting performance and implement changes to drive lead flow.
• Protect the brand by ensuring that all marketing is compliant with the latest brand standards.
• Enforce the use of the marketing playbook with franchisees.
• Work with the onboarding coordinator as a marketing point person for new franchisees before, during, and after opening.
• Train franchise owners on marketing strategy, branding guidelines and building their local marketing plan on budget.
• Review marketing performance data with franchisees to verify data accuracy and identify opportunities for improving ROI.
• Host workshops to the franchise community to provide coaching on various marketing topics.
• Respond to franchisees’ marketing-related questions and offer relevant marketing resources.

KNOWLEDGE, SKILLS AND ABILITIES

• Franchise AND home services experience strongly preferred
• 5+ years of progressive marketing experience
• Proactive people person, willing to initiate communication
• Ability to shift gears, re-prioritize, and accomplish multiple tasks in one day
• Strong Understanding of Digital Marketing-SEO, PPC, Social, Email and best practices
• Effective listening, strong verbal/phone and written communications skills
• Experienced in coaching and advising small business owners
• Ability to communicate confidently as an expert in your field
• Easily builds trust and rapport with a natural tendency to provide a high degree of personal support
• Strong organizational and time management skills; able to handle many accounts at once

WORKING AT THRESHOLD BRANDS and USA INSULATION

This is an exciting opportunity to work at a company that genuinely cares about its employees, franchisees, and customers! A company that believes in balance between work-life, that it is okay to have fun on the job, and that invests in its employees by providing challenging opportunities and tools to deliver excellence! If these beliefs ring true to you, we invite you to read on.

What do we do? We help entrepreneurs achieve their lifelong dream of success through business ownership. As a multi-brand franchisor, we plan to deliver multiple home services through individually owned and operated franchisee throughout the United States and Canada. We help our brands deliver superior customer service by providing a high touch National Contact Center, cutting-edge technology, fun and upbeat marketing, and business coaching that adds real value.

In a nutshell, our vision is to be a franchisee-friendly company, empowering entrepreneurs to deliver exceptional services to their communities.

What are our roots? It all began in August 2020, when our flagship franchise, MaidPro, partnered with The Riverside Company (a private equity sponsor). Since then, we’ve been moving at a rapid speed growing both organically and through acquisitions. Today, we are 10 brands strong, supporting MaidPro, Men in Kilts, Pestmaster, USA Insulation, Plumbing Paramedics, Heating & Air Paramedics, Sir Grout, Granite Garage Floors, Mold Medics and Miracle Method. Our strategy is to keep adding great-performing brands to our portfolio, so we’re not slowing down. We’re headquartered in Boston, Massachusetts, but really, we’re all over the map, with more than 400+ franchise locations across North America.

COMPANY CULTURE

Who are we? We are a collection of entrepreneurs, out-of-the-box thinkers, hospitality minded innovators. We thrive in a fast-paced, high-energy environment and we are steadfastly committed to adding value to everything we do.

Who do we want on our team? We look for people who are natural learners, passionate about their careers and love to help businesses grow.

Why work here? We provide a fun place to work where people are nice, learning is continuous, individuality is respected, and your cutting-edge ideas are welcomed. At the same time, we’re straight shooters. We support each other but we also challenge each other. You will be challenged every day, but it will be the best job you ever had.