Marketing Manager-Residential Moving

JOB SUMMARY:

The LOB Marketing Manager – Residential Moving is responsible for developing and executing strategic marketing plans to drive growth, enhance brand awareness and increase customer engagement in the residential moving segment. This position reports directly to the Chief marketing office.

DUTIES/RESPONSIBILITIES:

The essential functions include, but are not limited to the following:

• Strategic Planning: Develop and implement marketing strategies to grow the Residential Moving Line of Business, including new customer acquisition, retention, revenue generation and brand loyalty.
• Market Analysis: Conduct detailed market analysis to understand customer needs, competitive landscape, and emerging trends. Leverage these insights to inform marketing plans and decision-making.
• Campaign Management: Plan, execute, and monitor marketing campaigns across various channels, including digital, print, social media, and events, ensuring alignment with overall brand strategy.
• Brand Management: Enhance brand visibility and reputation by ensuring a consistent and compelling brand message across all marketing activities and customer touchpoints.
• Partnerships & Collaborations: Identify and establish partnerships that complement and expand Hilldrup's reach in the residential moving market.
• Customer Engagement: Develop programs and initiatives to enhance customer experience and satisfaction, using feedback and data to continually improve offerings and services.
• Performance Tracking: Set KPIs and utilize analytics to measure the effectiveness of marketing activities and adjust strategies to optimize performance.
• Brand Ambassador: In conjunction with the respective local market teams help to develop and promote Hilldrup’s presence by identifying and developing centers of influence, potential referral partners and key local market relationships that positions Hilldrup as the preferred choice for residential moving and storage services.
• Other duties as assigned.

VALUES COMPETENCIES:

Empowered Accountability:

• You are Hilldrup to the customer.
• When a challenge arises, we are personally responsible for taking ownership and providing a timely and clear resolution.

Uncompromised Integrity:

• We show respect and integrity to our customers, partners and each other in all that we do and at all times, even when no one is watching.

Unwavering Commitment:

• We are committed to our customers, each other and our Hilldrup values with steadfast resolve.

Fearless Communication:

• Let your voice be heard and listen!

Infectious Positivity:

• People want to be around and do business with people who are positive and happy. There are two ways to look at every situation – we focus on the positive side.

Purposeful Agility:

• Flexibility is the key in developing long-term business success. But we do it with purposeful planning.

MINIMUM QULIFICATIONS:

• Bachelor’s degree in marketing, Business Administration, or a related field.
• 3-5 years of marketing experience, preferably in the residential moving, logistics, or related industries.
• Proven expertise in digital and growth marketing strategies and tactics
• Proven expertise in digital marketing tools and platforms, including Google Analytics, Google Ads, and social media management tools.
• Strong analytical skills with the ability to interpret data and develop actionable insights.
• Excellent communication and project management skills.
• Creative thinker with a customer-first mindset.
• Experience with CRM systems and marketing automation tools (e.g., HubSpot, Salesforce) is a plus.

PREFERRED QUALIFICATIONS:

• Proven track record of successfully performing similar functions in a similar industry or adjacent industry.

PHYSCIAL REQUIREMENTS:

Primary Work Location:

• This role primarily operates in a professional office environment, with the option for remote or hybrid work.

Physical Demands:

• Regularly required to sit for extended periods, use standard office equipment, and communicate via phone and email. Ability to travel as needed (5-10% throughout the year).

Why Hilldrup?

• Competitive salary with performance-based incentives.
• Comprehensive benefits package, including health, dental, and retirement plans.
• Opportunities for career growth and development.
• A supportive and collaborative work environment.
• Be part of a company with a legacy of excellence in the moving and logistics industry.

Hilldrup is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Incumbents offered this position must successfully complete a background and drug test to continue with employment.