Marketing Manager - Retail Division

American Heritage Lending, LLC located in Irvine CA is looking for a Marketing Manager - Retail Division.

Established in 2008, the company was founded to be a company set apart from an already impacted market. Licensed in multiple states across the US, the premise of our company evolved into the pinnacle for our success - creating a caring experience for the families we service across the nation.

Are you passionate about real estate investment and ready to elevate your marketing career in a fast-paced, innovative environment? American Heritage Lending, a leader in financing solutions for real estate investors, is seeking a creative and versatile Marketing Manager to join our team. This is a unique opportunity for a marketing professional with 3-5 years of experience to make a significant impact through cutting-edge marketing initiatives tailored for a nationwide lending firm backed by a publicly traded financial institution.

In this role, you won’t just be part of the team—you’ll be a driving force behind strategy, compelling campaigns, and meaningful audience connections in the dynamic real estate investment sector. If you thrive on variety and are eager to leave your mark in an evolving industry, we want to hear from you!

Position Overview:

We are seeking a creative and versatile Marketing Manager to join our team. As a Marketing Manager, you will work across all aspects of our marketing strategy. You’ll collaborate directly with the Retail Division's Managing Director to ensure that our marketing efforts are strategic, impactful, and aligned with business objectives.

Essential Duties & Responsibilities include:

• Social Media Strategy & Management: Develop, execute, and oversee engaging social media campaigns across all relevant platforms. Monitor performance metrics and adjust strategies to maximize engagement and lead generation.
• Content Marketing:
  • Write compelling blog articles, whitepapers, case studies, and other content to establish thought leadership and engage target audiences.
  • Collaborate with internal stakeholders to create content that aligns with our brand voice and business goals.
• Marketing Strategy Development: Partner with the Retail Division's Managing Director to refine and implement strategic marketing plans that drive business growth and strengthen our market presence.
• Campaign Management: Design and manage marketing campaigns targeting specific customer segments, leveraging data-driven insights to enhance campaign performance.
• Brand Management: Ensure consistency in brand messaging across all materials and channels.
• Performance Analytics: Track, analyze, and report on the effectiveness of marketing initiatives to inform future strategies.
• Event Management: Research, identify, and manage in-person marketing opportunities, including meetups, conferences, and networking events, to elevate our presence in the real estate investment community.
• Loan Officer Support: Collaborate with the sales team to gather feedback and create tailored marketing resources that empower our professional sales team to connect more effectively with clients and drive results.
• Graphic Design Support (Preferred): Create or collaborate on visually compelling graphics for marketing materials, including social media posts, email campaigns, presentations, and more.

This role offers a dynamic and multifaceted experience, perfect for a marketing professional eager to stay at the forefront of strategies in a rapidly growing nationwide lending institution.

Experience & Minimum Qualifications (Skills, Knowledge & Abilities):

• Education: Bachelor's degree in Marketing, Communications, or a related field is preferred but not required.
• Experience: 3-5 years of marketing experience, preferably in the real estate or mortgage industry.
• Familiarity with graphic design tolls such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, etc.
• Proficiency in social media management, including platforms such as LinkedIn, Instagram, and Facebook.
• Strong writing and content creation skills, with a portfolio of work demonstrating creativity and versatility.
• Knowledge of digital marketing strategies, including SEO, email marketing, and paid advertising.

Essential Mental & Physical Requirements:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

• Frequently required to sit, stand, kneel, stoop, or squat
• Use hands or fingers to handle or feel objects, tools, or controls
• Reach with hands and arms
• Talk or hear
• Specific vision ability includes close vision, distance vision, color vision, depth perception and the ability to adjust focus
• Occasionally lift and/or move up to 25 pounds
• Ability to analyze situations logically to identify causes and draw solid conclusions
• Ability to anticipate the consequences of a situation
• Ability to modify one’s own behavior to meet expectations of others
• Ability to sustain one’s own emotions from interfering with responding effectively to internal and external customer’s needs
• Displays honesty and trustworthiness; has a sense of personal accountability; maintains a moral conviction to do the right thing

Physical Demands:

The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Work Environment:

This job operates in an office setting and largely sedentary, requiring the routine use of a computer and other standard office equipment. The ability to lift or move up to 25 pounds, bend, reach, and perform manual tasks may also be required. Remote work is an optional setting. Work environment characteristics are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is exposed to weather condition prevalent at the time. Business travel may provide for varying degrees of change in the work environment. The noise level in work environment is usually moderate.

Job Classification:

• Exempt

Work Location: Remote

Benefits:

• Medical
• Dental
• Vision
• Basic Life & AD&D
• Matching 401(k)
• Paid Time Off
• Paid Holidays

Why American Heritage Lending:

• We are a high-growth Company that doubled our staff in 2022
• Competitive Salary
• Wide Product Options - Bridge, Fix and Flip, FHA, VA, Conventional, Non-QM, DCSR, Hard Money Loans and more
• We are not impacted by the volatility of the interest rate

This Company describes its culture as:

Family-Accountability-Integrity-Teamwork-Have fun along the way

Start your career today with American Heritage Lending!

Note: Nothing in this job description restricts the company’s right to assign or reassign duties and responsibilities to this position at any time. Reasonable accommodations may be made in appropriate circumstances to enable individuals to perform the essential functions of the position.

This is a remote position.