Marketing Manager, Smb Brand Owners, Amazon Ads

• 3-5 years of professional non-internship marketing experience
• Experience using Excel or Tableau to extract data and insights to drive campaign optimizations (data manipulation, macros, charts and pivot tables)
• A proven track record of owning marketing strategies that directly impact business goals
• Experience building and executing on cross-functional programs or marketing campaigns from concept to completion
• Excellent written and verbal communication abilities are essential for conveying marketing messages and collaborating with teams
• Bachelor's degree

Amazon Ads enables businesses of all sizes to showcase their products and their brand to customers shopping on and off Amazon. A fast-growing, innovative, and strategically important function of the wider business, Amazon Ads continues to evolve through new products and advertising capabilities. To this end, we have developed self-service advertising products that integrate advertising into the shopping experience from discovery to purchase. We are dedicated to delivering solutions that delight shoppers while enabling businesses to not only sell their products on Amazon, but help our customer’s grow awareness of their brand, inspire discovery, and increase brand loyalty.

A strategically important part of our charter is to help SMB brand owners establish their brands, grow familiarity among new audiences, and build for long term growth through our suite of self-service advertising products (Sponsored Brands, Sponsored Display, Brand Stores, and Sponsored TV). Our team is tasked with building scaled marketing programs that increase awareness of our ad solutions while solving for key customer pain points that accelerate product adoption and ensure advertiser success across products. Helping brands up-level their presence on Amazon means we help their overall business performance, create a better shopping experience for customers, and establish Amazon as a destination for businesses looking to build their brand.

Specifically, we are looking for a high performing Marketing Manager who will own the development and execution of our cross-channel marketing strategy to accelerate growth among existing advertisers through adoption of multiple formats and building towards a full-funnel advertising strategy. In this role, your marketing programs and campaigns will help SMB brand owners overcome barriers to growth (such as access to high quality creative or a lack of understanding how/when to utilize differing advertising strategies), and ensure our advertiser customers have access to easily discoverable educational content that builds best practices and advertiser success across our solutions.

The ideal candidate for this role can think strategically and execute flawlessly. You will bring your proven creative, analytical and project management capabilities to imagine, plan, implement and optimize compelling campaigns that drive advertiser success and growth on Sponsored Brands and Sponsored Display. To be successful you’ll need to be a strong communicator who can earn trust with key stakeholders across multiple teams. You will be excited to test and learn in a data driven environment, enthusiastic about handling large data sets and using customer data and insights to deliver impact across multiple marketing channels. You should be comfortable with ambiguity and are willing to work autonomously, handling multiple initiatives simultaneously. If you are data-driven, detail-oriented, and passionate about creating customized experiences through marketing automation, with an interest to own your marketing strategy end to end, this is a great role for you. Experience working directly with sellers, in either a retail or advertising capacity, is welcomed.

Key job responsibilities

• Define our overall marketing strategy to growth and success of existing Sponsored Brands and Sponsored Display advertisers
• Own end-to-end campaign management from ideation to execution and measurement
• Audit existing content and identify gaps in content assets
• Create on-brand, best in class content, tailored to appropriate customers and effectively build acquisition campaigns
• Work across Marketing Managers, Content Creators, Designers, Program Managers, and business leadership to align channel initiatives with cross-functional team goals
• Analyze, report on, and optimize against key performance metrics
• Experience building scaled B2B marketing campaigns (specifically experience in email marketing and/or in-portal notifications)
• SQL knowledge for data analysis, as a plus
• Demonstrated capacity to deal with ambiguity and changing priorities of a rapidly evolving business
• Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
• Strong drive for results with the ability to manage independently
• Ambitious self-starter with demonstrated ability and willingness to roll up sleeves to get the job done

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $108,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.