Marketing Manger

This is an exciting opportunity to join the Carrera Capital Advisors team. The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, lead generation, client experience and client engagement. This role involves collaboration with cross-functional teams, overseeing campaigns across various channels, and analyzing marketing performance to ensure continuous improvement.

Carrera Capital Advisors is a fast-growing Private Wealth Advisory and Investment Management firm. It has a boutique family feel and the sophistication of a large enterprise. We have a high-performance culture, and we are looking for individuals fueled by personal and professional growth.

Key Responsibilities:

· Expand upon Existing Marketing Strategy and Execute Marketing Plans: Create and implement strategic marketing plans to promote Carrera Capital Advisor’s services and drive business growth.

· Campaign Management: Lead, manage, and optimize multi-channel marketing campaigns (digital, social media, email, content marketing, paid media, etc.) to ensure maximum ROI.

· Brand Strategy: Ensure consistency in brand messaging, positioning, and visual identity across all marketing materials and platforms.

· Market Research: Conduct market research and competitor analysis to stay ahead of trends and identify new growth opportunities.

· Lead Generation: Implement strategies to generate qualified leads and nurture them through the sales funnel.

· Content Creation: Oversee the creation of compelling content, including blogs, social media posts, newsletters, and website copy.

· Analytics and Reporting: Monitor and analyze campaign performance and key metrics (e.g., website traffic, conversion rates, and engagement) to optimize strategies and report results to leadership.

· Budget Management: Manage the marketing budget effectively, ensuring cost efficiency while achieving marketing objectives.

· Collaboration: Work closely with the team to align marketing strategies with overall business goals.

· Team Leadership: If applicable, manage and mentor junior marketing staff, providing guidance, feedback, and professional development opportunities.

Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent work experience) years of experience in marketing

Proven track record of successfully managing marketing campaigns and driving results.

Strong knowledge of digital marketing tools and platforms (Adobe Creative Suite, SEO, social media, Canva Pro, email marketing, Lightroom and Premier).

Proficient in photography with: plus video editing skills.

Excellent written and verbal communication skills, with the ability to create clear and engaging content.

Strong interpersonal skills with the ability to work collaboratively in a team environment.

Highly organized with the ability to manage multiple projects and deadlines.

Job Type: Full-time

Pay: $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Holidays
• Monday to Friday
• No weekends

Ability to Commute:

• Troy, MI 48084 (Preferred)

Ability to Relocate:

• Troy, MI 48084: Relocate before starting work (Required)

Work Location: In person