Marketing Mgr 1
LOCATION
UCLA Extension, Hybrid (full-time or part-time options available)
QUALIFICATIONS
Bachelor's degree in English, Communications, Marketing, Business, or related areas; 5+ years of relevant work experience in a product marketing role, preferably within the legal industry; exceptional writing and communication skills; proficiency with marketing automation and measurement tools.
RESPONSIBILITIES
Cultivate understanding of California attorneys' needs and workflows, improve product positioning and messaging strategy, articulate unique value propositions for products, and align messaging across practice areas.
INDUSTRY
Legal Education and Information Services
SHORT DESCRIPTION
Seeking a Sr. Product Marketing Manager to enhance product positioning and messaging for Continuing Education of the Bar (CEB) to better serve California attorneys across various practice areas.
We are seeking a Sr. Product Marketing Manager to cultivate a deep understanding of the needs and workflows of key segments of California attorneys across a range of different practice areas in order to continually improve CEB's product positioning and messaging strategy. This role will also be pivotal in aligning product positioning and messaging to resonate with California attorneys across practice areas, ensuring each product's unique value proposition is articulated and understood. We are open to candidates who are able to perform this role on a full-time or part-time basis.
- Bachelor's degree in English, Communications, Marketing, Business, or related areas, and/or equivalent experience (Required)
- Exceptional writing & verbal communication skills, with proven ability to adapt writing styles to best reach legal professionals in a variety of segments (Required)
- Ability to synthesize complex information into clear, concise and compelling messaging. (Required)
- Interest in learning or demonstrated experience working with one or more marketing automation and measurement tools such as Marketo, Hubspot, Optimizely, and Google Analytics (Required)
- Demonstrated ability to synthesize, analyze, and interpret qualitative and quantitative data (Required)
- Demonstrated ability to work in a strategic, organized, and results-driven manner (Required)
- Proficiency in learning new technology and software tools (Required)
- Excellent communication skills and ability to facilitate and influence people at all levels of the company (Required)
- 5+ years of relevant work experience in a product marketing role (Required)
- 5+ years in a product marketing role within the legal industry (Preferred)
- Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.
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