Marketing Mgr 1

Full Time Los Angeles, CA, United States of America
130,000 - 227,700 (Yearly) Added 11 hours, 39 minutes ago
Summary

LOCATION

UCLA Extension, Hybrid (full-time or part-time options available)

QUALIFICATIONS

Bachelor's degree in English, Communications, Marketing, Business, or related areas; 5+ years of relevant work experience in a product marketing role, preferably within the legal industry; exceptional writing and communication skills; proficiency with marketing automation and measurement tools.

RESPONSIBILITIES

Cultivate understanding of California attorneys' needs and workflows, improve product positioning and messaging strategy, articulate unique value propositions for products, and align messaging across practice areas.

INDUSTRY

Legal Education and Information Services

SHORT DESCRIPTION

Seeking a Sr. Product Marketing Manager to enhance product positioning and messaging for Continuing Education of the Bar (CEB) to better serve California attorneys across various practice areas.

Department Summary: We are Continuing Education of the Bar (CEB), providing innovative resources and practice-oriented tools that help attorneys better serve their clients. From online legal research and MCLE to forms solutions and print books, CEB strives to make high-quality legal information accessible to everyone, from rural solo practices to large law firms. Founded in 1947, CEB is one of California’s oldest and most prestigious legal information and continuing legal education providers. CEB publishes judgments of California case law, practical guidance for attorneys and CLE all in a variety of practice areas and formats e.g. print, online and, in-person. CEB operates as a nonprofit within the University of California, Los Angeles (UCLA). We are an arm of UCLA Extension as we provide continuing education needed for licensed lawyers and other legal professionals. Position Summary:
We are Continuing Education of the Bar (CEB), providing innovative resources and practice-oriented tools that help attorneys better serve their clients. From online legal research and MCLE to forms solutions and print books, CEB strives to make high-quality legal information accessible to everyone, from rural solo practices to large law firms.

We are seeking a Sr. Product Marketing Manager to cultivate a deep understanding of the needs and workflows of key segments of California attorneys across a range of different practice areas in order to continually improve CEB's product positioning and messaging strategy. This role will also be pivotal in aligning product positioning and messaging to resonate with California attorneys across practice areas, ensuring each product's unique value proposition is articulated and understood. We are open to candidates who are able to perform this role on a full-time or part-time basis.
Salary & Compensation: *UCLA provides a full pay range. Actual salary offers consider factors, including budget, prior experience, skills, knowledge, abilities, education, licensure and certifications, and other business considerations. Salary offers at the top of the range are not common. Visit UC Benefit package to discover benefits that start on day one, and UC Total Compensation Estimator to calculate the total compensation value with benefits. Qualifications:
  • Bachelor's degree in English, Communications, Marketing, Business, or related areas, and/or equivalent experience (Required)
  • Exceptional writing & verbal communication skills, with proven ability to adapt writing styles to best reach legal professionals in a variety of segments (Required)
  • Ability to synthesize complex information into clear, concise and compelling messaging. (Required)
  • Interest in learning or demonstrated experience working with one or more marketing automation and measurement tools such as Marketo, Hubspot, Optimizely, and Google Analytics (Required)
  • Demonstrated ability to synthesize, analyze, and interpret qualitative and quantitative data (Required)
  • Demonstrated ability to work in a strategic, organized, and results-driven manner (Required)
  • Proficiency in learning new technology and software tools (Required)
  • Excellent communication skills and ability to facilitate and influence people at all levels of the company (Required)
  • 5+ years of relevant work experience in a product marketing role (Required)
  • 5+ years in a product marketing role within the legal industry (Preferred)
Special Conditions of Employment:
  • Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation.
Complete Position Description: https://universityofcalifornia.marketpayjobs.com/ShowJob.aspx?EntityID=38&jobcode=TBD_2492

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