Marketing Operations & Analytics Manager

We’re looking for a dynamic and detail-oriented Marketing Operations and Analytics Manager to play a pivotal role in optimizing our marketing technology, processes, and analytics. As an individual contributor, you’ll take ownership of our marketing operations roadmap, overseeing the evaluation, selection, implementation, and customization of cutting-edge tools to drive the success of our business development, growth marketing, and demand generation efforts (including ABM). In this role, you’ll be the go-to expert for managing workflows, ensuring seamless operations, and delivering actionable insights through marketing and SDR analytics. Your work will directly impact our strategic planning and empower leaders with the data and tools they need to make informed decisions. If you’re ready to take the reins of a high-impact role and make a difference, we’d love to hear from you!

Essential Duties:

• Partner with leaders in Revenue Operations, Growth Marketing, Sales Development, and Customer Marketing to design and maintain a highly effective marketing operations technology stack and vision.
• Drive MOPS performance and promote best practices in the use of our technology investments, including marketing automation & CMS (HubSpot), CRM (Salesforce), Sales acceleration/communication (Outreach), lead workflow management (Lean Data), Account & Contact sourcing (ZoomInfo and Cognism), and ABM (6Sense), as well as related integrations.
• Maintain and optimize our lead and contact management processes between HubSpot, Lean Data, and Salesforce including creation, matching, and routing; investigate and troubleshoot issues as needed.
• Support training and enablement of our sales development and Marketing team on proper and efficient usage of our marketing tools.
• Work with Growth Marketing and Sales Development leaders to diagnose the demand funnel, identifying areas of friction in our customers' buying journeys. Monitor and report on the performance of go-to-market activities, including SDR outreach and qualification, pipeline contribution, program ROI, customer acquisition, and demand generation.
• Regularly analyze relevant MOPS and RevOps data and share insights across the department including developing custom reports and building & maintaining key dashboards.
• Ensure timely distribution and notification of MQLs to SDR and Revenue sales team. Manage SDR queues and ensure correct database segmentation in partnership with the RevOps team. Document lead flow processes and update SOPs through organizational and process changes as needed.
• Compile and distribute marketing analytics on a monthly and quarterly basis; support the development of Revenue/Marketing leadership, and other executive presentations as requested. Create and maintain annual marketing funnel metrics.

Education/Qualifications:

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 3-5 years of direct B2B marketing operations experience is a must.
• Demonstrated success in owning, optimizing, and scaling a B2B SaaS MarTech stack including HubSpot, Salesforce (admin level), Outreach, ZoomInfo, and other technologies to advance the business.
• Familiarity with ABM strategies and platforms; 6Sense direct experience a plus.
• Certification in HubSpot, Salesforce, or other analytics platforms is a plus.
• Solid understanding of marketing KPIs and pipeline analytics.
• Expert analyst and creative problem-solver with strong interpersonal, communication, and stakeholder management skills.
• Demonstrated ability to understand and interpret data and present findings in a consumable, storytelling format to general Marketing and Sales audiences.
• A proactive and solution-driven mindset, with a passion for delivering results in a dynamic and scaling work environment.
• Willingness to work with people from diverse backgrounds and experiences.