Marketing Operations Lead
LOCATION
Good Sam is seeking a Marketing Operations Lead to join their product team.
QUALIFICATIONS
Bachelor’s or master’s degree in marketing, business operations, project management, or a related field; PMP certification preferred; 5+ years of relevant experience in operations or project management; strong leadership and communication skills.
RESPONSIBILITIES
Execute strategic marketing initiatives, manage project planning and budgeting, optimize marketing processes, lead project managers, oversee M&A integration, manage vendor relationships, ensure compliance with regulations, and drive continuous improvement within the marketing operations team.
INDUSTRY
Marketing and Operations within the Outdoor Recreation Industry.
SHORT DESCRIPTION
The Marketing Operations Lead will oversee marketing strategy execution, project management, and process optimization, while fostering collaboration and ensuring regulatory compliance at Good Sam.
We are seeking a passionate Marketing Operations Lead to join our growing product team at Good Sam.
Job Responsibilities:
- Strategic Planning & Execution: Partner with the SVP Marketing, SVP Operations, and EVP to execute strategic marketing initiatives, ensuring alignment with Good Sam's long-term business objectives and vision.
- Project Management: Help develop and manage the planning, scheduling, and budgeting of marketing campaigns and projects, in partnership with the product marketing directors and channel leaders. Manage cross-functional teams to ensure timely delivery, within scope, and aligned with business goals.
- Process Optimization: Oversee the implementation and continuous improvement of marketing processes, systems, and tools to enhance efficiency, scalability, and productivity across the marketing team.
- Leadership & Collaboration: Lead and mentor a team of project managers in support of all facets of marketing. Foster collaboration across all teams, ensuring alignment to drive measurable business outcomes.
- Field and M&A Integration: Manage marketing and business integration efforts for any Good Sam acquisitions, ensuring smooth transitions of activities, brand integrations where relevant, and new processes/activities buildout as needed. Field management includes support of the Good Sam Business Centers, all marketing collateral, and continued improvement of branding/marketing message.
- Vendor & Partner Management: Cultivate and manage relationships with external partners, agencies, and vendors.
- Compliance & Standards: Collaborate with the product marketing directors and legal team to develop and enforce a compliance program, ensuring all marketing activities meet regulatory requirements and industry standards.
- Resource & Capacity Management: Prioritize projects, manage resources, and oversee capacity planning to ensure the team is equipped to meet deadlines and business demands.
- Continuous Improvement: Drive a culture of continuous improvement within the marketing operations team, identifying opportunities to optimize processes and deliver better results.
- Stakeholder Management: Serve as the primary point of contact for enterprise-level projects, facilitating clear communication, alignment, and regular updates to senior leadership and key stakeholders.
Minimum Qualifications:
- Education: Bachelor’s or master’s degree in marketing, business operations, project management, or a related field
- Certifications: PMP certification preferred.
- Experience: 5+ years of operations, consulting, or project management experience, ideally at a large organization or top marketing agency firm.
-
Skills:
- Proven experience managing large-scale marketing projects and driving operational efficiencies.
- Expertise in project management methodologies and tools
- Exceptional communication and interpersonal skills, with the ability to build relationships and influence across teams.
- Strong leadership skills, with a track record of developing and leading high-performing teams.
- Collaborative mindset, capable of fostering a cooperative and productive work environment.
- Ability to effectively multi-task and think through critical elements in a pragmatic manner.
Why Join Us:
- Lead and shape marketing operations at a dynamic company in a high-growth environment.
- Work with a collaborative and results-oriented team.
- Competitive salary and benefits, with ample opportunities for career development.
Pay Range:
$119,175.00-$178,788.75 AnnualIn addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com
We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws.
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