Marketing Operations Manager

Full Time Detroit, MI, United States of America
49,077 - 62,143 (Yearly) Added 2 weeks, 4 days ago
Summary

LOCATION

Detroit, MI

QUALIFICATIONS

Bachelor’s Degree required; knowledge of HTML, XHTML, CSS; excellent content creation and writing skills; effective communication skills; Adobe Photoshop experience is a plus; ability to work outside standard business hours; high motivation, time management, and attention to detail.

RESPONSIBILITIES

Manage content on team websites and mobile app, develop custom landing pages, support campaign strategies, lead data capture marketing, manage in-arena marketing, oversee in-game ad drops, handle push notification strategy, coordinate with internal teams, and support additional marketing tasks.

INDUSTRY

Sports and Entertainment

SHORT DESCRIPTION

Seeking a Marketing Operations Manager to manage content and drive fan engagement for the Detroit Pistons across multiple digital platforms, contributing to community empowerment through basketball.

Position Title:

Marketing Operations Manager

Function:

Marketing

Status (E/NE, FT/PT):

Exempt, Full-Time

Reports to:

Director, Marketing Operations

Summary

Are you interested in joining a team of go-getters dedicated to serving and uplifting the community? Join the Detroit Pistons team and our mission.

Here at the Detroit Pistons, we are focused on equality for all. We work collaboratively to foster a diverse and inclusive work environment that celebrates our differences while driving innovation and equity. Creating impactful experiences on and off the court is what we do - and ensuring that everyone has a voice is how we do it.

As the Marketing Operations Manager, you will manage content on our team websites – Pistons.com, PistonsAcademy.com, CruiseBasketball.com and Pistons mobile app. Additionally this role will focus on driving fan engagement and growth across both paid and owned and paid marketing channels.

We are seeking an experienced collaborator to join the Detroit Pistons and our mission to use the power of basketball to empower our community on and off the court!

What you’ll be doing:

  • Manage content on Pistons.com, PistonsAcademy.com, Cruisebasketball.com, and Pistons mobile app inclusive of editorial stories, game recaps, photo galleries and custom videos
  • Develop custom landing pages across Pistons web properties to support brand and partner initiatives
  • Support overall campaign strategy for Pistons Academy, Motor City Cruise and Motor City Rivals including development of ad copy and graphics through our internal creative team
  • Lead data capture marketing activations to drive fan engagement across both paid and owned marketing channels
  • Manage in-arena marketing loop for all digital screens at Little Caesars Arena including writing copy for in-game reads
  • Manage in-game ad drops during the Pistons broadcast on FanDuel Sports Network Detroit
  • Manage push notification strategy on Pistons mobile app
  • Coordinate with internal CSR, brand marketing, retail, sales and partnership teams on campaigns
  • Lead QR code development across the organization
  • Support Director, Marketing Operations with additional department tasks related to web, mobile app, paid social, and eSports/gaming as needed

What we’re looking for:

  • Bachelor’s Degree required
  • Knowledge of HTML, XHTML, CSS design, cross-browser and cross-platform compatibility
  • Excellent content creation and writing skills
  • Effective communication skills, both written and verbal, with the ability to communicate effectively with all levels of the organization
  • Adobe Photoshop experience is a plus
  • Ability to work outside of standard business hours including nights and weekends
  • Demonstrate a high degree of motivation, time management and attention to detail
  • Ability to present ideas in a clear and concise manner
  • Tact and perseverance in a fast-paced environment

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.


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