Marketing Operations Manager

Crawford Group (www.crawfordgroup.com) is seeking a Marketing Operations Manager to join our client's team. In the role as a Marketing Operations Manager, one will collaborate closely with cross-functional teams including Marketing, Sales and Business Operations to ensure seamless execution of our campaigns through the use of tools and technology. The ideal candidate will possess a strategic mindset, exceptional organizational skills and a deep understanding of marketing technologies and analytics

About Crawford Group.
We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers.
Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization’s needs.

• Enhance end-to-end marketing processes, leveraging software and tools
• Monitor, maintain and improve data hygiene and integrity within marketing systems to ensure accurate reporting and segmentation
• Collaborate closely with cross-functional teams to ensure seamless execution of campaigns, accurate tracking of metrics and the continuous improvement of the marketing processes and to improve ROI
• Oversee the implementation and utilization of new marketing technology/tools
• Identify opportunities for process improvements and automation to drive efficiency and scalability
• Implement A/B testing strategies to optimize various elements of campaigns, including email subject lines, landing pages, and calls to action
• Stay updated on industry trends and best practices in marketing operations and technology

Qualifications:

• 7 years of experience in marketing operations, marketing technology, or related roles
• Proficiency in Marketo and Salesforce
• Experience with Ringlead
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
• Excellent project management skills with the ability to manage multiple initiatives simultaneously
• Experience with marketing analytics and reporting tools such as Google Analytics, Tableau, or similar
• Solid understanding of marketing principles and the customer journey
• Exceptional communication and interpersonal skills to collaborate effectively across departments
• Detail-oriented mindset with a commitment to accuracy and quality
• Ability to adapt to a fast-paced and evolving work environment
• Strong understanding of B2B marketing strategies and tactics
• Proficiency in marketing automation and CRM platforms
• Analytical skills to interpret data and generate insights
• Project management skills to handle multiple campaigns and initiatives
• Strong communication and collaboration skills
• Technical aptitude to manage and optimize marketing technologies
• Attention to detail and commitment to data accuracy