Marketing Operations - Manager / Senior Manager

• You will be responsible for analyzing and interpreting campaign trends to provide early insights into evolving best practices. Research and proactively communicate new marketing automation trends to optimize channel outreach, program conversions, and overall target database engagement
• Manage global campaign consulting services to guide our field marketers on how to build best practice campaign journeys, enhanced nurture programs, and persona-focused segmentation
• Establish and maintain strategic partnerships with key global marketing and sales stakeholders. Proactively provide strategic recommendations for campaign performance enhancement and implementing solutions to reach quarterly marketing and sales performance objectives
• Manage the development of recurring training and ongoing support of Marketo marketing automation topics such as persona-based data segmentation, Pardot engagement studio best practices, and email testing
• Own the delivery of campaign performance metrics and provide proactive recommendations for maximizing funnel conversion, campaign influence, and spend optimization. Will be the primary lead for our Veeva Summit event reporting, fully capable of providing weekly and post-event analytics

• 3+ years of experience in B2B Software supporting global campaign deployment and optimization using latest marketing techniques and technology
• Salesforce and Marketo (or equivalent) proven working knowledge/certification
• Strong understanding of B2B marketing processes including campaign planning, execution, Q&A testing, and conversion metrics
• Persona-focused database segmentation and augmentation expertise
• Strong excel expertise
• Ability to build relationships working in a cross functional global environment
• Demonstrates analytical capabilities by translating marketing data into insights through storytelling that drive impactful and measurable change
• Critical thinking, attention to detail, and problem-solving skills required
• Hands-on, strong team player with a positive attitude and excellent oral and written English communication skills
• Ability to own and deliver on multiple strategic projects under aggressive timelines
• Proven ability to excel in a dynamic environment

• Tableau desktop (creator) experience
• Basic knowledge of SQL or other database expertise
• Advanced technical skills in HTML coding, CSS, Java Script
• Digital marketing knowledge: web tracking, Google Analytics
• Vendor management experience
• Life sciences industry experience

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program

• Base pay: $90,000 - $150,000
• The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

Work Where It’s Best for You

Work Anywhere means you can work in an office or at home on any given day. It’s about getting the work done in the way and place that works best for each person. This applies across all locations and departments.

Work Anywhere does not mean work at any time. We have predictable core hours where employees are generally available for meetings and collaboration. Employees are focused and available during core hours.

We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace. Our offices function as hubs to draw people in, create social bonds, and where random connections and mixing of ideas happen. We’re investing more in offices, culture, and offsite meetings, not less.

Product teams are organized in regional product hubs for optimal collaboration and live within a time zone of their hub. Our current product hubs are located in Pleasanton, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly.

Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.

When an employee moves within a country it does not cause a change in salary. Where you live impacts you and your family. Not knowing if your compensation will change if you move can cause stress and uncertainty for everyone. We wanted to eliminate that.

Work at Veeva. Work where it’s best for you.