Marketing Operations Specialist

Full Time • Fairfax, VA, United States of America

60,000 - 70,000 (Yearly) Added 1 month ago

Summary

LOCATION

Remote (commuting to Fairfax, VA necessary)

QUALIFICATIONS

Bachelor's degree in Marketing, Communications, or related field, 2-4 years of experience in marketing and digital strategies, proficiency in marketing tools (e.g., Adobe Creative Suite, HubSpot), and strong writing and organizational skills.

RESPONSIBILITIES

Design and execute marketing campaigns, create engaging content for various platforms, manage employee engagement events, coordinate promotional merchandise, analyze data for marketing performance, and assist with public relations initiatives.

INDUSTRY

Information Technology Services

SHORT DESCRIPTION

Seeking a Marketing Operations Specialist to support brand growth through campaign management, content creation, and employee engagement while enhancing corporate visibility and performance analysis.

Overview:

GovCIO is currently seeking a Marketing Operations Specialist to join our dynamic team. This role is critical to supporting our brand growth strategy by developing and managing marketing campaigns, enhancing our corporate visibility, engaging employees, and creating impactful content. This position will be Remote in DC-VA-MD. This position is a hybrid role, must be able to commute to our headquarters located in Fairfax, VA.

Responsibilities:

Marketing Campaigns & Content Creation:

Design and execute impactful campaigns for sector-level programs, corporate initiatives, and media products.
Collaborate with internal teams to conceptualize and execute creative projects that align with our brand strategy.
Create engaging content for social media, digital and print materials, ensuring alignment with brand voice and platform specifications.
Write marketing copy, design advertising materials, and assist in managing the company’s website to maintain accurate, up-to-date content.

Employee Engagement & Events:

Plan and manage employee engagement content and events to foster an inclusive workplace culture.
Collaborate with teams to support corporate and media events, ensuring alignment with brand objectives.

Merchandise & Vendor Management:

Coordinate sourcing and management of promotional merchandise and materials.
Oversee vendor relationships, pricing negotiations, and inventory to ensure timely availability.

Data Analysis & Process:

Track and report on team performance, analyzing progress toward internal objectives and organizational KPIs, providing actionable insights to marketing leadership.
Conduct market research and competitive analysis to inform marketing strategies.
Collaborate across teams to improve processes, and leverage software tools to drive efficiency, organization, and performance tracking.
Assist in streamlining digital marketing efforts.
Optimize marketing campaigns using insights from performance data.

Public Relations:

Assist with public relations initiatives by drafting content, coordinating outreach, and supporting the development of relationships with media outlets and internal leadership to enhance brand visibility.
Support press opportunities by researching potential coverage areas and coordinating media interviews and features that align with the brand narrative.
Research industry awards and recognition opportunities, preparing materials for submission with guidance from senior team members.

Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field.
2-4 years of experience in marketing, digital strategies, or social media management.
Proficiency in marketing tools and platforms (e.g., Adobe Creative Suite, HubSpot, Sprout or similar social management platform).
Strong writing and content creation skills, with the ability to tailor messaging to diverse audiences.
Strong organizational, analytical, and content creation skills.
Ability to work collaboratively across teams and with diverse stakeholders.
Proficiency in Microsoft Office Suite, including Excel and PowerPoint.
Experience in vendor coordination and campaign reporting is a plus.

Company Overview:

GovCIO is a team of transformers-people who are passionate about transforming government IT. Every day, we make a positive impact by delivering innovative IT services and solutions that improve how government agencies operate and serve our citizens.

But we can't do it alone. We need great people to help us do great things - for our customers, our culture, and our ability to attract other great people. We are changing the face of government IT and building a workforce that fuels this mission. Are you ready to be a transformer?

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, disability, or status as a protected veteran. EOE, including disability/vets.

Posted Pay Range

The posted pay range, if referenced, reflects the range expected for this position at the commencement of employment, however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, education, experience, and internal equity. The total compensation package for this position may also include other compensation elements, to be discussed during the hiring process. If hired, employee will be in an “at-will position” and the GovCIO reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, GovCIO or individual department/team performance, and market factors.

Posted Salary Range: USD $60,000.00 - USD $70,000.00 /Yr.

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