Roper St. Francis Healthcare

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Marketing Portfolio Manager

Full Time • Charleston, SC, United States of America

70,285 - 88,997 (Yearly) Added 1 day, 11 hours ago

Summary

LOCATION

Days (United States of America)

QUALIFICATIONS

Bachelor's degree in Marketing, Advertising, Business, or Communications. 3+ years of related experience required; 5-7 years preferred, particularly in healthcare or health systems, with experience in CRM-based marketing campaigns and digital marketing programs.

RESPONSIBILITIES

Develop and execute strategies for consumer and physician engagement, enhance brand positioning, lead the implementation of marketing campaigns, monitor key performance indicators, manage project execution, and act as a consultant for business partners across the health system.

INDUSTRY

Healthcare

SHORT DESCRIPTION

The Marketing Portfolio Manager will develop and implement strategies to achieve revenue growth goals and enhance brand awareness within assigned service lines at Roper St. Francis Healthcare.

Thank you for considering a career at Roper St. Francis Healthcare!

Scheduled Weekly Hours:

Work Shift:

Days (United States of America)

Marketing Portfolio Manager (RSFH)

Reports to: Marketing Director

# of Direct Reports: # 0

Primary Function/General Purpose of Position

Develop and execute the strategy for consumer and referring physician engagement and brand positioning to achieve Roper St. Francis Healthcare’s revenue growth goals within assigned portfolios of business to include key service lines and system-wide brand and marketing initiatives. Key functions within this role include consultative client services to support business partners within the business portfolio by developing strategic marketing plans, monitoring trends and business insights, and implementing strategic marketing campaigns.

Essential Job Functions

Leads the development and implements an omnichannel strategy for enhancing revenue growth, service line brand awareness, reputation and engagement, and delivering on the health system’s value proposition, with service line assigned portfolios.
Supports primary and secondary markets to understand key objectives, trends and business insights to develop and execute defined marketing strategies
Holds accountability for key performance indicators that demonstrate return on investment by leading monthly, quarterly and annually reporting conversations
Adheres to operational budget that supports marketing objectives
Broadly understands many B2C and B2B marketing disciplines to work collaboratively with directors and teammates within marketing, digital strategy and communications across an integrated Marketing & Communications department supporting the needs across the health system.
Acts as project manager to ensure successful implementation of multi-tactic CRM-based marketing and brand campaigns, leading parts of its execution while supporting, collaborating and influencing on others; leadership is both formal and informal requiring influencing skills
Acts as a consultant and client services relationship manager to leadership across the service lines and health system acute and ambulatory facilities
Serves as liaison to agency and independent consultants as part of marketing programs and project deliverables
Special projects as assigned, for example system strategic initiatives, marketing innovation projects, etc.

This document is not an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. Employees may be required to perform other job-related duties as required by their supervisor, subject to reasonable accommodation.

Licensing/Certification

None

Education

Bachelor's Degree required. Concentration in Marketing, Advertising, Business or Communications preferred.

Work Experience

3+ years of related experience required; more than 5-7 years preferred. Healthcare or health system, including CRM-based precision marketing campaign, experience preferred. Experience executing modern marketing automation and digital marketing programs required.

Training

Language

Patient Population - Mark selections with an "X":

The following must be included in all position descriptions that involve direct or indirect patient care. This is a Joint Commission requirement. Also, select the age of the patient population served:

Demonstrates the knowledge and skills necessary to provide care appropriate to the age of the patients served on his or her assigned unit.

Demonstrates knowledge of the principles of growth and development of the life span and possesses the ability to assess data reflective of the patient's status and interprets the appropriate information needed to identify each patient's requirements relative to his or her age, specific needs and to provide the care needed as described in departmental policies and procedures.

Neonates (0-4 weeks)

Infant (1-12 months)

Pediatrics (1-12 years)

Adolescents (13-17 years)

Adults (18-64 years)

Geriatrics (65 years and older)

X Not applicable to this position

Working Conditions - Mark selections with an "X":

This section addresses the physical environment in which the employee will perform the work. Please identify ALL working conditions that apply to the role.

Periods of high stress and fluctuating workloads may occur.

Long-distance or air travel as needed- not to exceed 10% travel.

X General office environment.

May be exposed to high noise levels and bright lights.

May be exposed to physical altercations and verbal abuse.

May be exposed to limited hazardous substances or body fluids.*

May be required to use physical restraints.

May be exposed to human blood and other potentially infectious materials.*

May be exposed to adverse weather conditions; cold, hot, dust, wind, etc.

May have periods of constant interruptions.

Required to car travel to off-site locations, occasionally in adverse weather conditions.

Prolonged periods of working alone.

____ Other:

____ Not applicable to this position

Individuals in this position are required to exercise universal precautions, use personal protective equipment and devices, and learn the policies concerning infection control.

Physical Requirements - Mark selections with an "X":

This section addresses the physical demands and work position of the associate in the role. Please identify the frequencies for ALL physical requirements for each physical demand and work position below.

Physical Demands

Frequency 0% 1-33% 34-66% 67-100%

Lifting/ Carrying (0-50 lbs.)

Lifting/ Carrying (50-100 lbs.)

Push/ Pull (0-50 lbs.)

Push/ Pull (50-100 lbs.)

Stoop, Kneel

Crawling

Climbing

Balance

Bending

Work Position

Frequency 0% 1-33% 34-66% 67-100%

Sitting X

Walking X

Standing X

Additional Physical Requirements/Hazards - Mark selections with an "X":

This section addresses the additional physical requirements/hazards on the associate in the role. Please identify ALL additional physical requirements/hazards.

Physical Requirements - Select if a physical requirement for this job.

Manual dexterity (eye/hand coordination)

Perform shift work

Maneuver weight of patients

Hear alarms/telephone/audio recordings

Reach above shoulder

Repetitive arm/hand movements

Finger Dexterity

Color Vision

Acuity – far

Acuity – near

__X__ Not applicable to this position

Hazards - Select if a potential hazard for this job.

Depth perception

Use of Latex products

Exposure to toxic/caustic/chemicals/detergents

Exposure to moving mechanical parts

Exposure to dust/fumes

Exposure to potential electrical shock

Exposure to x ray/electromagnetic energy

Exposure to high pitched noises

Gaseous risk exposure

Other:

__X__ Not applicable to this position

Skills

Hard Skills:

Budgeting & Financial Acumen

Analyzing data or information

Consumer Insights

Project management

Time Management

Creative strategy

Brand Strategy

Content creation

Marketing Automation

Soft/Interpersonal Skills:

Attention to detail

Adaptability

Collaboration

Critical thinking

Clear & concise communication

Problem-solving

Teamwork

Conflict resolution

Active listening

Relationship building

Resilience

Roper St. Francis Healthcare is an equal opportunity employer.

Many of our opportunities reward* your hard work with:

Comprehensive, affordable medical, dental and vision plans
Prescription drug coverage
Flexible spending accounts
Life insurance w/AD&D
Employer contributions to retirement savings plan when eligible
Paid time off
Educational Assistance
And much more

Benefits offerings vary according to employment status.

Department:

Marketing & Brand Strategy - Roper St Francis Healthcare

It is our policy to abide by all Federal and State laws, as well as, the requirements of 41 CFR 60-1.4(a), 60-300.5(a) and 60-741.5(a). Accordingly, all applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, age, genetic information, or protected veteran status, and will not be discriminated against on the basis of disability. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact The Talent Acquisition Team at

recruitment@RSFH.com

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