Marketing Program Manager

This role leads the end-to-end development of campaign content and digital marketing programs to accelerate the buyers’ journey from discovery to retention. Works across multiple channels to deliver highly engaging digital marketing campaigns.

The program manager will work closely with product marketing and marketing strategy manager to define campaign requirements and digital channels, internal and external resources to manage creative development, and production and execution teams to ensure impactful deployment.

This exciting and challenging role requires the ability to handle multiple projects, with many details, a dedication to learning and applying new practices in digital marketing, analytical skills, and strong communication skills – both written and verbal.

Day-to-day responsibilities include:

• Building collaborative digital campaign plans with global and local stakeholders for contact acquisition, lead generation, and thought leadership/awareness
• Manage campaign execution, tracking and reporting
• Create project briefs and campaign content with a customer-first mindset, taking into account multiple stakeholders
• Create and edit design materials for digital campaigns utilizing Canva or similar software
• Measure all content/campaigns and provide improvement insights to marketing manager and countries
• Submission of associated campaign and content components needed to create/deploy digital campaigns
• Provide web content updates, review navigation flows, and ensure country deployment of product pages and solution pages.
• Use agile techniques to create management system for accountability of our projects (e.g. teams, cadence meetings, sprints)
• Work with execution teams including countries and global function teammates to deploy content and drive engagement
• Additional responsibilities as assigned

Job Specific Knowledge and Skills

• Proven success in developing marketing plans and campaigns
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity

• Self-starter who is committed to the job and seeks empowerment and accountability
• Proven organizational skills and ability to prioritize and manage multiple tasks, events and projects

Education, Experience and Training Required

• Bachelor’s degree (or equivalent) in marketing, business, or related field
• 3-5 years in B2B software marketing, preferably in the energy sector
• Experience with marketing automation and CRM tools – preferably Salesforce Marketing Cloud
• Experience with lightweight design applications - preferably Canva
• Proficiency with online marketing and social media strategy
• Excellent planning, time management, decision making, and organization skills resulting in consistent meeting of deadlines

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric – apply today!

€36 billion global revenue
+13% organic growth
150 000+ employees in 100+ countries
#1 on the Global 100 World’s most sustainable corporations