Marketing Programs Specialist

Job Description: Marketing Programs Specialist

Position Overview: We are seeking a Marketing Programs Specialist to join our team. This individual will play a pivotal role in executing and managing key marketing initiatives, including email campaigns and webinars. The ideal candidate is detail-oriented, organized, and has a strong understanding of marketing workflows.

Key Responsibilities:

Email Marketing Management:

• Plan and manage the marketing email calendar to align with business goals and campaign strategies.
• Schedule and execute email sends using marketing automation platforms, ensuring accuracy and timeliness.
• Coordinate email translation requests to ensure global audiences are effectively reached.
• Monitor and report on email performance.

Webinar Program Management:

• Oversee the end-to-end webinar program, including planning, promotion, execution, and follow-up.
• Edit webinar content and manage the recording of sessions to maintain high-quality deliverables.
• Collaborate with internal teams and external stakeholders to produce engaging and informative webinar experiences.
• Monitor webinar registrations and share leads with the sales team.

Cross-functional Collaboration:

• Work closely with marketing, product, and sales teams to ensure cohesive messaging and alignment across all campaigns.
• Liaise with external partners and vendors as needed to support marketing initiatives.

Reporting and Optimization:

• Track and report on the performance of email campaigns and webinars, identifying areas for improvement.
• Provide insights and recommendations to optimize engagement and effectiveness.

Qualifications:

• Proven experience in marketing, with a focus on email campaigns and webinar management.
• Proficiency in marketing automation tools (e.g., HubSpot, Mailchimp, Marketo) and webinar platforms (e.g., Zoom, GoToWebinar, or similar).
• Strong editing and content creation skills, with attention to detail.
• Excellent project management and organizational abilities.
• Ability to work collaboratively in a fast-paced environment.

Preferred Qualifications:

• Experience with global marketing campaigns and translation workflows.
• Familiarity with data analytics tools to measure and optimize marketing performance.
• Knowledge of Pantone’s brand and products is a plus.

US ONLY:

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate’s position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

US residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

The EEO posters are available here.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@veralto.com to request accommodation.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.