Marketing, Public Relations And Social Media Associate

POSITION SUMMARY

Under the direction the Associate Director of Marketing and Communications, the Marketing, Public Relations and Social Media Associate will work alongside other Marketing and Communication staff on developing and executing effective online, print, and outdoor marketing and social media initiatives to promote the Autry and its programs with the goal of driving attendance, raising awareness about, and enhancing the reputation of the Autry.

The position helps execute a comprehensive communications plan, including external communications activities that, while coordinating with existing staff efforts, strategically raises The Autrys visibility among key audiences, strengthens our brand, fortifies our fundraising, demonstrates the impact of our work, advances our identity and engages staff in advancing key messages.

ESSENTIAL FUNCTIONS

• Collaborate with the ideation and execution of social media campaigns to support new and existing exhibitions and increase and propel channel growth and engagement.
• Manage the development and execution of the Autrys social media channels, including Facebook, TikTok, Instagram, and emerging platforms.
• Promotes posts to drive ticket and store sales as well as general awareness of the Autry.
• Becomes the Autrys digital storyteller and brings a passion to connect the community to the Autry Museum, serves as the voice of the Autry to our community as well as lead analytics and reporting of social media programs.
• Ensure consistency and cohesion in messaging and themes in all marketing campaigns and promotional collateral.
• Coordinates with a wide range of institutional stakeholders, including staff from Public Programs, Development, Education, Store, Cafe, and Visitor Services.
• Manages on-site promotion via outdoor banners, posters, and materials available at the Visitor Services desk. Monitors schedule, quantity, and delivery of materials.
• Assists with basic photography and image manipulation (cropping, text overlays), as needed for the website and e-blasts.
• Partner with Advancement staff and other Autry staff and consultants on overarching strategy, thought leadership and event initiatives. Develop and successfully implement The Autrys overall communications plan, specific communications strategies, and detailed communications activities.
• Lead the Autrys efforts for positive and proactive media engagement including story placement and other positive earned media.
• Manage earned media relations and maximize earned media opportunities.
• Utilize a consistent reporting system for press mentions, reach and other key metrics to assess brand-building initiatives and prepare monthly reports to track progress.
• Identify and regularly present story pitch ideas to Vice President of Advancement.
• Train staff on media channels.
• Maintain a communications calendar that aligns communications across channels and teams.
• Identify speaking opportunities for executive leadership and content experts.

OTHER FUNCTIONS

Performs other related duties as assigned. The Autry reserves the right to add or change duties at any time.

MINIMUM QUALIFICATIONS

• B.A. in marketing, English, communications, history, journalism, or related equivalent experience.
• 3-5 years of experience in a marketing/communications environment. Experience in nonprofit marketing and a track record in increasing institutional attendance highly preferred.
• Experience with current marketing and digital media practices and trends.
• Experience with and facility for budgets and budgeting.
• Strong interpersonal skills along with verbal and written communication skills.
• Web savvy: ability to analyze and report on marketing performance metrics.
• Basic understanding of print production and project trafficking.
• Ability to successfully organize, prioritize, and manage multiple projects in a deadline-driven environment with strong attention to detail and exceptional teamwork.
• Proven skills in editing, copy editing, and proofreading. Familiarity with Chicago Manual of Style standards.
• Proficiency with the Microsoft Office Suite (Word, Excel, PowerPoint, Outlook); project management software (such as BaseCamp or SmartSheet); content management systems (such as Drupal or Joomla); and Photoshop and InDesign.
• Knowledge of Western and Native art and cultures a plus.

WORKING CONDITIONS

The ability to work long hours in front of a computer screen. Some weekends and evenings required for events.

COVID-19 PROTOCOL

We take the health and safety of our colleagues, visitors, and their families very seriously. To that end, we have concluded that the best way to ensure the safety of everyone is to require that all staff be fully vaccinated for COVID-19.

Please know that in order to become employed by Autry Museum you may provide satisfactory proof that you are fully vaccinated for COVID-19. More information will be provided as we move along in the recruitment process.

BENEFITS PACKAGE

• Best-in-class healthcare insurance plans:
  • 2 Medical HMOs - Narrow Network and Full Network
  • 2 Medical PPOs - Traditional and High Deductible PPO with Health Savings Account (HSA)
  • 2 Dental Plans
  • 1 Vision Plan
  • Health Reimbursement Account (HRA) to cover eligible costs of healthcare
• Flexible Spending Accounts (FSA) for medical and dependent care costs
• Paid Time Off policies that include vacation, holidays, sick time, and bereavement leave.
• 403(b) retirement plan with employer contributions.
• Employer-paid Life Insurance.
• Additional opportunities to enroll in Supplemental Insurance plans, including:
  • Voluntary Life Insurance
  • AD&D (Accidental Death & Dismemberment) Insurance
  • Critical Illness Insurance
  • Long-Term Disability Insurance
  • Pet Insurance
  • Identity Theft Insurance

Please note you must be a California resident - we are not a multi-state employer.