Marketing / Sales Director

SageLife’s mission is to create the best home for each member of the SageLife family every day by encouraging, empowering, and celebrating successful aging. The Sage family includes our residents, their family members and our associates. Every day, we work hard to fulfill our mission. We encourage and desire people who have a passion for working with seniors to come join our team!

JOB TITLE:
Director of Community
Relations

PROPERTY:
Echo Lake

DEPARTMENT:
Marketing & Sales

REPORTS TO:
Executive Director

FLSA STATUS:
Exempt

POSITION SUMMARY:
The Director of Community Relations is responsible for the planning, development and implementation of internal and external sales and marketing strategies to meet or exceed census projections, and create a positive brand for Sage Life.
These activities will fulfill the SageLife Mission and demonstrate the We Care Values and the Sage Associate Promise:

OUR WE CARE VALUES
Work as a Team
Exceptional Service Always
Commitment to the Sage Community
Anticipate Residents’ Needs
Respect for Residents, their Families and
Each Other
Exercise Common Sense

SAGE ASSOCIATE PROMISE
Live the Values
Be Welcoming
Be Helpful
Be Conscientious
Be Accountable
Be Open
Take Pride in My Work & Myself

PRIMARY JOB DUTIES:
Practice the Sage Way – We Care Values and Sage Associate Promise

• Work as a Team – Willingly cooperates, assists others and works collaboratively.
• Exceptional Service Always – Consistently provides excellent service to all residents and colleagues. Demonstrates the “culture of yes” in words and actions.
• Commitment to the Sage Community – Understands SageLife’s mission and lives the “We Care” core values and the “Sage Associate Promise.” Does whatever it takes to get the job done.
• Anticipate Residents’ Needs – Ensures that Residents’ needs are met by proactively responding to care and service requests.
• Respect for Residents, their Families and Each Other – Ensures all interactions with Residents, Family Members and Colleagues are in a caring and non-judgmental manner. Demonstrates fairness, empathy, and compassion in actions and communications with others.
• Exercise Common Sense – Makes decisions based on SageLife Core Values, within one’s scope of job responsibility and what is best for residents.

Demonstrate the Sage Leadership Promise

• Lead by Example – Instill trust and confidence that we are leading Sage in the right direction to ensure long-term success of the company.
• Communicate – Support the success of our teams by communicating our vision, policies, and all the other information associates need to fulfill our mission. Provide feedback and evaluation.
• Be Curious – Seek out and act upon input from associates regarding the effect of policies and procedures on their work. When appropriate, elevate feedback.
• Develop Others – Support the growth and development of associates; provide timely, constructive and non-judgmental feedback and training.
• Optimize Resources – Ensure that associates have the tools, resources, and training to provide the highest quality service in the most efficient and financially responsible way.
• Collaborate – Encourage and enable teamwork by collaborating and cooperating with all Sage associates.

Sales and Marketing Planning and Measurement

• Achieve sales, marketing, and census objectives by creating and implementing a comprehensive sales and marketing plan, and measuring performance against the plan.

Customer Development

• Demonstrate excellent sales skills through establishing and maintaining client relationships, discovery of resident’s (and their families’) needs and desires, and implementing closing and post-sales activities.
• Ensure that all inquiries and tours are conducted in a manner that reflects the Sage Way and enables potential residents and their families to observe the unique hospitality and personalized services of the community.

Community Outreach

• Develop external business network to generate sales through sales calls, networking, event hosting, and attending community events.
• Serve as community spokesperson to media and local communities, and act as resident expert on aging related issues.

Marketing and Sales Database

• Complete and maintain database of all potential residents and referral contacts, including documentation of all completed and scheduled sales activities, so that routine, accurate and timely sales performance reports are available to the Executive Team.

Market Research and Analysis

• Conduct relevant market research and monitor trends including competitor analysis to achieve sales.

Financial Management

• Manage marketing budgets to include coordination and oversight of sales materials, web site activity and all promotional efforts.

Brand Management

• Responsible for monitoring and maintaining brand consistency and quality.

Keep current with state and facility required annual training.
Perform other duties as assigned.

QUALIFICATIONS:Education:
Bachelor’s Degree preferred.

Experience:
Minimum of two years’ experience as a Director of Sales and Marketing in a senior living or relevant healthcare related field.

Skills:
Demonstrated leadership, organizational and computer skills, and strong interpersonal and communications skills. Proficient in Microsoft Office suite. Experience maintaining and managing a sales and marketing database.
Able to naturally engage with families, residents, leadership team, and employees—with an approachable attitude, assertive posture and open demeanor.

Licensures and Certifications:
Current First Aid and CPR certifications preferred.

WORKING CONDITIONS & PHYSICAL REQUIREMENTS:
Able to bend, kneel, squat, stand, and stoop as needed.
Able to walk up/down up to four flights of stairs.
Able to carry out responsibilities according to company or state guidelines and with limited or no supervision.

I have reviewed and understand this job description as well as the physical requirements of the job.
I understand how the SageLife We Care values and Sage Associate Promise guide how job duties are performed.
A signed copy of this job description will be placed in my personnel file.

Employee Signature Date Manager Signature Date

At SageLife we thrive in a supportive culture and positive work environment. The more inclusive we are, the better we can meet the needs and desires of our residents and their families. We are a proud equal opportunity employer and value diversity. All employment decisions are made on the basis of qualifications, merit and business need. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, sex, sexual orientation, veteran status, or any other status protected under federal, state, or local law.