Marketing Specialist

POSITION PURPOSE

The Sales & Marketing Specialist is responsible for developing, implementing, and overseeing marketing strategies and campaigns that promote the resort's brand and drive customer engagement. The role involves creating content, managing digital and traditional marketing efforts, analyzing performance metrics, and collaborating with various teams to enhance the resort's presence in the market.

ESSENTIAL DUTIES & RESPONSIBILITIES

Marketing Strategy Development and Execution

• Develop and execute marketing plans that align with the resort's business objectives, focusing on customer acquisition, retention, and brand awareness.
• Collaborate with the CSO and Sales team to implement targeted campaigns across different channels (e.g., social media, email, paid search, and print).
• Create and implement promotional offers, seasonal packages, and events to drive bookings and occupancy.

Content Creation and Management

• Design and produce high-quality content for digital and print media, including website content, blogs, social media posts, email newsletters, and advertisements.
• Ensure all marketing materials are consistent with the resort's brand identity and messaging.
• Use Cendyn CRM to create engaging campaigns that drive revenue to need periods.
• Develop engaging and informative content to attract and retain guests, while enhancing the resort's online presence.

Social Media and Digital Marketing

• Manage relationships with resort’s social media team and curate the resort's social media profiles (Facebook, Instagram, Twitter, etc.), Monitor social media trends, analyze competitors, and create strategies to leverage trending topics for increased visibility and engagement.
• Run targeted email marketing campaigns, ensuring proper segmentation and personalization to increase customer retention and bookings.

Marketing Analytics and Reporting

• Monitor and analyze campaign performance using marketing analytics tools (Google Analytics, social media insights, etc.).
• Provide regular reports on key performance indicators (KPIs) such as website traffic, conversion rates, social media engagement, and ROI on marketing initiatives.
• Adjust marketing strategies based on performance data to optimize future campaigns.

Collaboration with Internal Teams

• Work closely with the sales, reservations, and events teams to align marketing efforts with sales goals and promote resort offerings effectively.
• Coordinate with design, photography, and video teams to create compelling visual assets for marketing campaigns.
• Support public relations and influencer marketing efforts to build positive brand awareness and media coverage.

Market Research and Competitive Analysis

• Conduct market research to identify customer preferences, competitor activities, and emerging trends in the hospitality and tourism industry.
• Use insights from research to help refine marketing strategies and ensure the resort remains competitive in the marketplace.
• Stay informed about local events, tourism trends, and industry shifts to leverage opportunities for the resort.

Customer Engagement and Feedback Management

• Monitor and respond to online customer reviews and feedback on platforms such as TripAdvisor, Google Reviews, and social media, maintaining a positive brand image.
• Implement strategies to enhance guest satisfaction and loyalty, encouraging repeat visits and customer referrals

QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum 3-5 years of experience in marketing, ideally within the hospitality or tourism industry.
• Experience with Cendyn or other comparable CRM and email platforms
• Strong knowledge of digital marketing tools (Google Analytics, SEO, SEM, social media platforms, email marketing software).
• Excellent writing, editing, and communication skills.
• Proficiency in Microsoft Office Suite, Adobe Creative Suite (for content creation), and CRM tools.
• Creative thinker with strong attention to detail and a passion for hospitality marketing.
• Graphic Design experience a plus
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong analytical skills with the ability to interpret data and generate insights.
• Knowledge of SEO and SEM best practices is a plus.

KNOWLEDGE

Strong product knowledge of both our own hotel as well as our competitive set.

LOCATION AND RESPONSIBILITIES

Position is on-site with occasional flexibility for hybrid days based on team coverage, as determined by the CSO and Associate Director of Sales. Responsibilities may include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

EDUCATION/ EXPERIENCE

Minimum of a Bachelor's degree (or equivalent) and 3 years of luxury hospitality industry sales and catering experience with progressive managerial responsibilities. However, a combination of experience and/or education will be considered.

LICENSES/CERTIFICATIONS

Valid driver’s license

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential duties.

Individuals may need to sit or stand as needed. May require walking primarily on a level surface for periodic periods throughout the day.

Reaching above shoulder heights, below the waist or lifting as required to file documents or store materials throughout the workday.

Proper lifting techniques required. May include lifting up to 25 pounds for files, computer printouts on occasion.

Periodic travel is required. Up to 25%.

UNIFORM REQUIREMENT

Professional business attire required.

My signature below acknowledges that this job description should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions and perform any other related duties, as may be required by their supervisor. Nothing in this job description restricts management’s right to assign, reassign, or remove duties and responsibilities to/from this job at any time. This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship.