Marketing Specialist

Marketing Specialist – Videography, Social Media

General Summary:

The Marketing Specialist is responsible for maintaining and advancing Speare Memorial Hospital’s overall digital marketing presence and for contributing to the production of community education programs.

This creative individual will:

• Create content (including videos, photos, graphics, and text) to increase brand awareness and drive organic traffic and engagement across digital platforms.
• Maintain and improve the hospital’s website to ensure visitors find relevant, timely, and accurate information they value.
• Maintain sustainability of community education events by securing sponsors, vendors, and exhibitors.

Essential Job Functions:

• Proactively coordinate, create, and maintain content for all digital platforms ensuring that content is continuously fresh and engaging and adheres to brand guidelines.
• Produce and post high-quality video content in a timely manner.
• Shoot professional quality photographs for online and print.
• Develop a social media calendar and plan, as an extension of the overall SMH strategic marketing plan, to maximize engagement with constituents of the hospital, its centers, and physician practices.
• Monitor online reputation and respond to patient comments with established HIPPA-compliant replies.
• Manage online registration for events.
• Manage audiovisual needs of speakers before and during events.
• Monitor and research online communication trends and innovations in order to recommend additional online solutions for optimizing community engagement.
• Provide monthly reports of online metrics, insight analysis, and analytics for each platform with analysis of the data gathered to guide how to proceed.
• Assist department director in achieving marketing and community relations objectives, contributing ideas and concepts to support initiatives and advance marketing efforts.
• Support director with editing, proofreading, etc.
• Comply with hospital and departmental policies, procedures, regulations, and standards as related to job.
• Demonstrate SMH’s stated mission and values of kindness, collaboration, patient-family centeredness, safety, excellence, efficiency, and professionalism.
• Meet department customer service standards and strive to enhance the level of customer service provided.

Qualifications:

Education

Required: Bachelor’s degree in marketing, communications, new media, journalism, public relations, or related field of study, or a combination of liberal arts education and/or internship/work experience.

Work Experience

Required:

2+ years of professional experience in digital marketing and WordPress or similar.

Preferred: Digital marketing and WordPress experience in healthcare industry, and experience in special event planning (particularly soliciting sponsors for events and managing Eventbrite registrations).

Other Skills/Knowledge

Required:

• Proficient in WordPress, Adobe Suite, and Microsoft Office applications.

• In-depth understanding of social media platforms, their strengths and possibilities.

• Experience tracking online marketing efforts and effectiveness of website and social media content.

• Excellent written, verbal, and listening skills.

• Experience with audiovisual equipment: able to manage and troubleshoot at events.
• Motivated, results/detail-oriented, able to work independently and as a team player who is both flexible and adaptable.

• Ability to prioritize, manage multiple projects simultaneously, and meet deadlines.
• Enthusiastic and confident, able to converse easily and professionally with all types of people and effectively coordinate tasks around the demanding schedules of healthcare providers and stakeholders in a fast-paced environment.

Preferred:

• Demonstrable experience leading and managing SEO/SEM, marketing database, lead generation, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and formulating digital campaigns that engage, inform, and motivate.

• Solid knowledge of analytics tools.

• Experience in setting up and optimizing sites on all major search engines.

• Working knowledge of HTML, CSS, and JavaScript development and constraints.

• Experience with webcasts, mobile applications, and emerging technologies.

• Graphic design skills.