Primary Responsibilities:

• Building Awareness & Attendance for MIM
  • Maintain and help build hospitality and tourism industry relationships that increase visitation to MIM including visitor bureaus, hotels, destination management companies (DMCs), and more
  • Identify and act on unique opportunities that reach new audiences, such as mutually beneficial partnerships with other organizations or influencer collaborations
  • Collaborate with education department team members to match adult program offerings to appropriate target audiences (college students through senior citizens) in line with institutional goals and priorities; create and execute strategic outreach plans to reach these audiences and secure group reservations
  • Coordinate familiarization (FAM) tours for select audiences such as concierges, travel agents, conference planners, etc., in a timely manner to raise awareness of MIM and various programs; help conduct onsite tours and generate proposals as needed
  • Regularly update contacts regarding museum news, programming, or events
  • Serve as an exemplary advocate in the community, with donors, museum colleagues, media partners, and key constituents; attend community or networking events on behalf of MIM as needed
  • Keep abreast of industry trends both in general marketing and Arizona tourism
• Social Media Management
  • Manage MIM’s social media presence and create content calendars for all platforms, including (but not limited to) Facebook, Instagram, TikTok, X, and LinkedIn
  • Develop, pitch, and collaborate with other team members on the ideation, creation, and execution of content that aligns with MIM’s brand and supports larger institutional goals, such as increased museum attendance
  • Write and schedule social media posts that are optimized for each platform; manage deadlines and contributor approvals
  • Report on and monitor social media performance; create recommendations for increased engagement and audience growth based on data
  • Monitor and respond to user comments and questions on social media as well as review sites, such as TripAdvisor, Google, and Yelp, direct feedback to appropriate internal teams
• Administrative
  • Proactively and regularly tour the museum galleries for content inspiration
  • Participate in Creative and Marketing meetings and various cross departmental meetings; execute action items as required
  • Provide support for large departmental and institution-wide projects and priorities, as business needs arise

Qualifications:

• Bachelor’s degree in marketing, communications, or related field preferred
• 2+ years of professional social media marketing experience, preferably for a large organization, with demonstrated success in engagement and audience growth strategies
• Proficiency with social media platforms, Sprout Social (or similar social media management software), and Microsoft Office Suite
• Exceptional writing, editing, and verbal communication skills with a strong interest in storytelling
• Strong organization skills, time management, and attention to detail; ability to manage multiple projects and deadlines concurrently
• Demonstrated commitment to a high-quality brand and delivering exceptional experience for clients/customers/guests
• Self-starter demonstrating initiative, creativity, flexibility, and resourcefulness; excels in a fast-paced environment
• Commit to high standards of professionalism, quality of work, and confidentiality
• Knowledge and contacts within the greater Phoenix market (CVB’s, AOT, destination management companies, etc.) preferred
• Knowledge of local media outlets preferred
• Positive attitude with a comprehensive understanding and appreciation for story cultivation and business promotion activities; ability to convey MIM’s mission and its value

• This is a full-time position working on-site at MIM, due to the required in-person collaboration with multiple teams and events
• Position requires desk work as well as time showcasing MIM and attending various events
• Some evening and weekend work may be required due to the nature of community/networking events
• Competitive salary commensurate with requisite skills & qualifications; benefits package includes medical, dental and vision insurance, short-term and long-term disability insurance, life insurance, generous matching 401(k) plan, time off accruals, and other perks to enjoy