Marketing Specialist

JOB SUMMARY
The Marketing Specialist is responsible for maintaining the Gerald L. Ignace Indian Health Center (GLIIHC) marketing brand by working on marketing campaigns that promote GLIIHC services, programs, and events. Responsibilities include strategizing with the marketing team and program directors and coordinators to develop effective communications and create content to engage with the target audience.

ROLES/RESPONSIBILTIES

• Administers and reinforces communications that are culturally appropriate, culturally sensitive, trauma informed, and relevant to the service population
• Reflects, articulates, and promotes the mission, vision, and identity of the GLIIHC in all marketing and communication materials.
• Assists in the development, execution, and optimization of marketing campaigns across various channels (digital, print, email, social media, etc.).
• Assist in the creative design of GLIIHC’s marketing and communications activities and materials to include but not be limited to:
  • Website, social media, & video production
  • Medical, Behavioral Health, Dental & Pharmacy education and outreach materials.
  • ANWC grant program materials.
  • ANWC outreach promotional materials.
  • Annual Red Shawl Gala, Honoring the Heartbeat: Mental Health & Wellness Pow Wow, and other events.
• Monitors and analyzes marketing performance metrics, adjusting strategies as needed for optimal results.
• Develops, edits, and implements content for websites, blogs, newsletters, social media, and other marketing materials.
• Implements updates to the GLIIHC website ensuring the timely advertisement of current and future information.
• Ensures that content aligns with brand messaging and tone.
• Manages social media accounts, including content scheduling, community engagement, and performance tracking.
• Create social media content calendars and coordinate with the design team for visual assets.
• Conducts competitive research, customer surveys, and other market analyses to understand customer needs and industry trends.
• Analyzes consumer behavior to inform marketing strategies and decision-making.
• Assists in planning and promoting events and promotional activities.
• Prepare regular reports on the performance of marketing activities and campaigns.
• Provide recommendations for improvements based on data insights.
• Work closely with the sales, product, and design teams to ensure marketing efforts align with business goals and product offerings.
• Collaborate with external agencies and vendors as needed.
• Works on special projects as assigned, such as special events, re-branding/logo development, capital campaign communications plans.

EDUCATION
Bachelor’s degree in graphic design, marketing, communications, or a similar field. Understands, appreciates, and articulates the mission of the GLIIHC, and has a desire and ability to work collaboratively with varied stakeholders.

Knowledge, Skills & Abilities

• Demonstrated skills, knowledge and experience in the design and execution of marketing and communications activities.
• Strong creative, strategic, analytical, and organizational skills;
• Strong project management skills to handle multiple priorities and deadlines.
• Experience creating the design and production of print materials and publications (Adobe Creative Suite)
• Experience in website management (Wordpress preferred) with understanding of SEO practices
• Experience managing professional social media accounts;
• Ability to blend attractive design and high functionality;
• Strong written communications skills

• Excellent verbal and written communication skills for interacting with staff, patients, and external stakeholders.
• Ability to identify issues and implement effective solutions quickly and efficiently.
• Ability to build and maintain relationships with diverse stakeholders, including healthcare providers, program personnel, external stakeholders, and community members.
• Flexibility to adapt to changing priorities and market dynamics.

OTHER SIGNIFICANT FACTORS
The physical requirements described here are representative of the that must be met by an employee to successfully perform the essential functions of the job. While performing the duties of the job, the employee is regularly required to sit, use hands to manipulate objects, tools or controls, reach with hands and arms, and talk and hear. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and /or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually quiet.
Work is performed in an office environment utilizing various office equipment including, but not limited to a computer, copy machine, fax machine, and multi-line phone. Ability to communicate effectively over the telephone, by computer, and in person. Ability to perform well in a fast-paced work environment.

This is a general outline of the essential functions of this position and shall not be construed as an all-inclusive description of all work requirements and responsibilities. The employee may be required to perform other job-related duties as requested by the designated work leader(s). All requirements are subject to change over time. All positions at the Gerald L. Ignace Indian Health Center have the responsibility to carry out functions to maintain inspection and survey readiness, participate in Quality Improvement initiatives, as well as assist in and/or provide education for health promotion and disease prevention. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform the essential functions of this position.

GLIIHC supports a safe, healthy and drug-free work environment through criminal and caregiver background checks and pre-employment drug testing. GLIIHC maintains a smoke-free environment.

The Gerald L. Ignace Indian Health Center, Inc. provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability. Equal Opportunity employer/Veteran/Disabled. American Indian and Veteran Preference employer.




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