Marketing Specialist

Position Goal
The Marketing Specialist position contributes to the development and execution of key projects for the Marketing and Community Relations Department. Provides support to the District’s marketing functions and campaigns through the creation of print and digital visual assets, including graphic design, photography and videography, website content, and other multimedia. Assists with ensuring consistent quality of content and dissemination of information using District communication platforms. Assists with fulfillment of marketing requests from school sites and District departments.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

A Bachelor’s degree is preferred, but not required, in communications, marketing, public relations or related field
Proven work experience as a Marketing Specialist or similar role
Possesses understanding of marketing best practices (including traditional and digital marketing such as digital ads, social media, etc)
Must possess and maintain valid DPS IVP Fingerprint Clearance Card
Ability to operate a digital camera and capture photo and video content
Familiarity with graphic design software such Adobe Creative Suite
Experience managing paid digital ads and social media campaigns
Experience coordinating the content creation, design, layout, and production of marketing materials
Possesses strong communication skills, both oral and written
Experience with web content management tools and email marketing software
Multi-tasking and time-management skills, with the ability to prioritize tasks
Highly organized and detail oriented.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Designs and creates digital and print marketing materials to generate enrollment, advertise events, promote initiatives, and support other District priorities.
Develops and updates a wide variety of engaging content for District website, email and social media platforms.
Coordinates and manages the development and implementation of social media, print, and direct mail ad campaigns, including production of copy, creative, and target audience segmentation.
Supports lead generation through the growth and development of email databases, contact lists, and other prospects.
Monitors and prepares data on campaign metrics, marketing insights, prospect demographics, and enrollment trends.
Supports the Marketing and Community Relations Department to ensure overall adherence to the District’s communication and brand guidelines.
Attends District and school related activities and events to capture written, visual, and audio content for marketing purposes.
Assists with fulfillment of requests for marketing assistance from eight schools and District departments.
Supports representation of the District brand to ensure consistent and positive communication of its image as a District of choice.
Assists with the production and coordination of targeted marketing deliverables for special projects such as the Combs Performing Arts Center and alternative and online education options.

Assists with the Combs Education Foundation marketing efforts.

Serves as an additional liaison to external vendors for marketing and advertising projects

Physical Demands

The physical demands described here are representative of those that must be met by an employee to

successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand, sit and talk or hear.

The employee is frequently required to use hands to reach with hands and arms, stand, bend, stoop, kneel

or crouch. The employee is frequently required to move about the campuses and to drive to the schools and departments in the District. The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral

vision and the ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters

while performing the essential functions of this job. Reasonable accommodations may be made to enable

individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee may be exposed to outside weather conditions

including extreme heat and cold. The employee is occasionally exposed to dust and windy conditions.

The noise level in the work environment is usually moderate.

Prepared: February 2020

Salary Schedule: Support Staff Salary Schedule Placement, T (120)

Benefits: Per District Policy

Evaluation: Annual
Contract: 12 Months

Hours : Full-time

Reports to: Director of Marketing and Community Relations

FLSA Status: Non-exempt

Notice of Non-Discrimination

J.O. Combs Unified School District #44 does not discriminate on the basis of race, color, religion, national origin, sex, disability, age or sexual orientation in admission and access to its programs, services, activities, or in any aspect of their operations and provides equal access to the Boy Scouts and other designated youth groups. J.O. Combs Unified School District #44 also does not discriminate in its hiring or employment practices. The following employees have been designated to handle inquiries regarding the nondiscrimination policies: Compliance Officer for Title IX, Athletic Director, 2505 E. Germann Road, San Tan Valley, AZ 85140 or 480-882-3540 and Compliance Officer for Section 504/ADA, Director of Student Services, 43371 N. Kenworthy Road, San Tan Valley, AZ 85140 or 480-987-5300.

J.O. Combs Unified School District #44 no discrimina en base a la raza, el color, la religión, el origen nacional, el sexo, la discapacidad, la edad, o la orientación sexual para la admisión y su acceso a sus programas, servicios, actividades, o en cualquier aspecto de sus operaciones y proporciona un acceso igualitario a los Boys Scouts y otro grupos de jóvenes designados. J.O. Combs Unified School District #44 tampoco discrimina en sus prácticas de empleo y contratación. Los siguientes empleados han sido designados para manejar las preguntas en cuanto a las polízas de no discriminación: Funcionario de Cumplimiento de Título IX, Director Atlético 2505 E. Germann Road, San Tan Valley, AZ 85140 or 480-882-3540 and Funcionario de Cumplimiento para la Sección 504/ADA, Director de Servicios Estudiantiles, 43371 N. Kenworthy Road, San Tan Valley, AZ 85140 or 480-987-5300.