Marketing Specialist

GR Mitchell has been supplying homeowners, builders, and general contractors in and around Lancaster with the materials and tools they need for over 50 years. We’re adding an additional marketer to our team who is well-suited to generate awareness of GR Mitchell, to both B2C and B2B audiences, through a wide variety of marketing channels.

This marketing professional will be tasked with developing creative assets for digital media, print media, point of purchase displays and beyond. They’ll also be driving GR Mitchell’s social media engagement, website administration, and event planning while assisting with development of both direct and mass marketing strategies. This position works in close collaboration with existing marketing staff and reports directly to GR Mitchell’s Director of Business Development. Healthy office culture and team interaction is highly valued, so physical attendance at GR Mitchell's Willow Street office is required, roughly 40 hours per week, with occasional work from home opportunities.

Duties & Responsibilities

We’ll be leveraging this marketing professionals existing skillset so that they can contribute to our communication efforts immediately upon start. Training opportunities will be provided, where needed and as marketing technologies evolve, to ultimately encompass the following skillset and more:

• Use of Adobe Suite to: edit images, create POP/signage, design website and social network assets, develop digital and print ads, create and edit video content, etc

• Social media management: LinkedIn, Facebook, Instagram, etc

• Administration of two unique web properties utilizing Wordpress CMS

• Account based marketing (ABM) program development and deployment

• Copywriting opportunities: blog content, sales and marketing collateral, potential print and digital ads and editorial placements, video storyboards

• Event planning/coordination

• Bulk email marketing

• Basic video production

• Creative direction during professional photo shoots

• Identification, implementation, and evaluation of new B2C and B2B marketing tactics

• Expense tracking/budgeting

• Management of 3rd party vendors

• Various other marketing and operational tasks

2-3 years of experience in a marketing role recommended. Experience with the following highly recommended: Microsoft Suite, Adobe Suite, Basic Website Administration, Social Media Administration, etc

Benefits Include

• Health, vision, and dental insurance programs
• Paid vacation and person day compensation
• Company matching 401k program after 1 year of service
• Employee discount
• Potential for additional short term incentives/bonus

Location

14 Beaver Valley Pike, Willow Street, PA 17584

Posted

December 26, 2024