Marketing Specialist

Carpenter & Paterson, Inc. is currently hiring for a full-time Marketing Specialist to work on-site at our Waggaman, LA location. Looking for a highly qualified marketing specialist who can contribute to existing programs while assisting with development of new initiatives aligned with company goals. The ideal candidate will have experience in a wide range of marketing functions, including communications, advertising, branding, digital, and social media. This high-profile position is an excellent opportunity for an individual seeking to advance their marketing skillset in B2B and Industrial business environments.

Essential Duties:

• Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy
• Assist with initiatives that drive brand awareness, trial, and distribution, including day-to-day execution of marketing campaigns, promotions, and sales support
• Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
• Develops and executes marketing campaigns, including internal/external newsletters, content creation, new-product launches, social media, and upselling
• Reports directly to the CEO but will also work closely with the Leadership Team on communications, marketing tools, website advancement, social media engagement, company newsletters and assist with employee engagement activities.

Ideal Candidate:

• Experience in marketing coordination or similar role
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Strong website management experience
• Experience using data analytics software for research
• Excellent communication and presentation skills
• Have exceptional attention to detail.

Benefit Highlights:

• Weekly pay
• Competitive hourly pay based on experience
• 8 paid holidays + 2 floating holidays
• Paid Time Off
• Low affordable rates for Medical, Dental, and Vision Insurance as well other benefits such as 401k with 4% company matching, Short-Term Disability, Long-Term Disability and Life Insurance
• Growth Opportunities

Carpenter & Paterson specializes in the manufacture and distribution of a complete line of pipe hangers and supports for commercial and industrial applications since 1913. With five locations in the U.S and growing., our supports have been specified and installed on major water treatment, pharmaceutical, process piping, petro-chemical, hospitals, and school buildings as well as many other industrial projects throughout the world.