Marketing Specialist

Overview
We are seeking a dynamic and results-driven Marketing Specialist to join our team. In this role, you will be responsible for developing and executing innovative marketing strategies that drive sales growth and enhance brand visibility. The ideal candidate will possess a strong background in digital marketing, e-commerce, and performance marketing, with a proven ability to manage projects from conception to execution.

Responsibilities

• Develop and implement comprehensive sales and marketing strategies to achieve company objectives.
• Manage digital marketing campaigns across various platforms, including social media, email, and search engines.
• Oversee e-commerce initiatives, ensuring optimal user experience and conversion rates.
• Utilize Google Analytics to track performance metrics and adjust strategies accordingly.
• Collaborate with the product management team to align marketing efforts with product launches and promotions.
• Create engaging content for various channels, leveraging skills in content marketing to enhance brand storytelling.
• Utilize Adobe Creative Suite to design visually appealing marketing materials that resonate with target audiences.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Manage advertising budgets effectively while maximizing return on investment.

Experience

• Proven experience in marketing.
• Strong proficiency in digital marketing techniques, including SEO/SEM, social media advertising, and email marketing.
• Familiarity with e-commerce platforms and best practices for online sales optimization.
• Experience using WordPress for website management and content updates.
• Knowledge of performance marketing principles and analytics tools such as Google Analytics.
• Creative skills using Adobe Creative Suite for designing promotional materials.
• Excellent communication skills with the ability to work collaboratively across departments.
• A results-oriented mindset with a focus on achieving measurable outcomes.

Join us in driving our brand forward through innovative sales and marketing initiatives!

Job Type: Full-time

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift

Ability to Relocate:

• Elkhart, IN 46516: Relocate before starting work (Required)

Work Location: In person