Marketing Specialist

Job Title: Marketing Specialist

Job Overview
Apex Pavers & Pools is seeking a detail-oriented and creative Advertising Coordinator to join our dynamic team. The ideal candidate will play a crucial role in developing and executing advertising campaigns that effectively promote our brand and engage our target audience. This position requires a blend of marketing expertise, strong communication skills, and a passion for innovative advertising strategies.

Duties

• Collaborate with the marketing team to design and implement advertising campaigns across various platforms.
• Conduct market research to identify trends and insights that inform advertising strategies.
• Create compelling copy for advertisements, email marketing, and content marketing initiatives.
• Manage and optimize digital advertising efforts, including SEO and PPC campaigns.
• Utilize HTML skills to assist in the creation of visually appealing email templates and web content.
• Monitor campaign performance metrics and prepare reports to assess effectiveness.
• Coordinate with external vendors, including graphic designers and media buyers, to ensure timely execution of advertising materials.
• Maintain the company’s WordPress site by updating content related to advertising promotions.
• Assist in the development of sales collateral that aligns with overall marketing objectives.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field is preferred.
• Proven experience in marketing or advertising roles is highly desirable.
• Strong understanding of digital marketing principles, including SEO, email marketing, and content marketing.
• Proficiency in HTML is a plus; familiarity with WordPress is advantageous.
• Excellent copywriting skills with an ability to create engaging content tailored to various audiences.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Ability to work collaboratively within a team environment while managing multiple projects simultaneously.
• Exceptional attention to detail and organizational skills.

Join us as we strive to elevate our brand through innovative advertising strategies!

Job Type: Full-time

Pay: $55,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 4 years (Preferred)

Ability to Commute:

• Stuart, FL 34994 (Required)

Ability to Relocate:

• Stuart, FL 34994: Relocate before starting work (Required)

Work Location: In person