City of Buena Park
Marketing Specialist
LOCATION
Buena Park, California
QUALIFICATIONS
Associate's degree in Marketing, Communications, Journalism, or related field required; Bachelor's degree highly desirable. Two years of public relations experience including marketing, advertising, writing, and customer service required. Bilingual in Spanish or Mandarin is preferred.
RESPONSIBILITIES
Research, write, and execute communication strategies, manage digital content and social media platforms, implement public relations programs, coordinate press and media outreach, monitor campaign metrics, and maintain relationships with tourism partners.
INDUSTRY
Tourism and Travel
SHORT DESCRIPTION
Seeking a Marketing/Public Relations Specialist to enhance Visit Buena Park's communication strategies, manage content, and increase media coverage while driving engagement through social media and public relations initiatives.
JOB BULLETIN
ARE YOU INTERESTED IN WORKING IN THE TOUR AND TRAVEL INDUSTRY?
Visit Buena Park is seeking an experienced Marketing/Public Relations Specialist to research, write, execute, and monitor all communication strategies to ensure that results align with the organization's goals. This position ensures the accuracy and writes all content for VisitBuenaPark.com, third-party sites, blogs, press releases, social media platforms, events, and business listings. The Marketing Specialist will implement a public relations program to increase media and press coverage, grows social media platforms, and reports campaign metrics along with suggested changes to increase engagement. The Marketing Specialist will implement a comprehensive multi-platform social media strategy to grow organic and paid reach and reports on return on investment. This position manages all travel writer/influencer outreach as well as organize all visits for qualified media.
THE IDEAL CANDIDATE
The ideal candidate must possess strong written and oral communication skills, high level of organizational skills, and be creative, passionate, and innovative. Significant public relations and marketing experience is a must.
Relevant experience and skills include:
Collecting and reporting on all public relations/communication metrics and return on investment- Proven success in executing multi-platform social media campaigns to drive engagement
- Proficiency with implementing paid and earned social media platforms
- Competency in writing press releases, blog articles, media pitches, weekly updates to Council and Board Members, event listings, and web content
- Experience in Photography, Photoshop, InDesign, Illustrator, and video editing software
- Experience coordinating press trips and collaborating with journalists and influencers is preferred but not required
If you are the ideal candidate and have the education, training, and experience described below, APPLY TODAY!
Under general supervision, performs varied managerial support functions for the City Manager's Office or Visit Buena Park Division; updates the City's and Visit Buena Park's website and social media content; assists in the coordination of the development and ensures the timely execution of marketing, advertising, public relations, social media plans, programs and materials; coordinates with industry partners on opportunities for promotions and other items of interest; writes, proofreads, and edits information presented in print and through media and web-based applications; and does related work as required.
ESSENTIAL FUNCTIONS
The duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the class.
When assigned to the Visit Buena Park Division:
- Researches, executes, and monitors all aspects of digital advertising to ensure that results are aligned with Visit Buena Park's goals and objectives.
- Responsible for ensuring the accuracy of all aspects of digital content management including, but not limited to, the tourism site, third-party websites, review sites, and business listings.
- Utilizes web metrics, processes, procedures, and tools to determine user audience; evaluate user requirements, needs, and satisfaction level; reviews data and recommends web changes to ensure traffic to the web site is maintained and improved.
- Works with the Visit Buena Park Director and creative agencies to develop video content and graphics for digital advertisements, web content, and rich media.
- May attend local and international trade shows to promote destination travel to the City of Buena Park as assigned; creates Buena Park sales missions exclusively for City of Buena Park tourism partners.
- Develops and maintains relationships with tour operator companies, and meeting and event planners to encourage them to bring their groups and leisure travelers into Buena Park.
- Assists the Visit Buena Park Director with the development and continuous growth of its social media outlets including visitor blogs, Instagram, Facebook, Pinterest, YouTube, and other various networks.
- Plans, coordinates, and participates in the development and implementation of goals, objectives, policies, procedures, and priorities for Visit Buena Park; may assist the Buena Park Hotel Marketing Association (BPHMA) as needed.
- Assists with training, motivating, and evaluating the work of staff and interns.
- Assists with operational and administrative duties to ensure the Director has time for outside sales solicitation.
- Designs and manages promotional marketing strategies to support the local tourism and hospitality business community; monitors, collects data, produces reports, and evaluates the efficiency and effectiveness of all Visit Buena Park programs.
QUALIFICATIONS GUIDELINES
Knowledge of:
Buena Park attractions, hotel accommodations, dining and retail shops; local Orange County attractions; social media outlets; effective customer service techniques; office administration practices and procedures; correct English usage, including spelling, grammar and punctuation; record keeping and filing techniques; effective decision-making, problem solving, time management, and organizational skills.
Ability to:
Demonstrate creativity, initiative, and self-motivation; communicate effectively, both orally and in writing; work independently in the absence of constant, direct supervision; operate standard office equipment; use word processing or spreadsheet application programs; proofread basic documents; organize and maintain office records and specialized files; understand and follow instructions; enter and prepare clear and accurate data for records and reports; establish and maintain effective working relationships with patrons, co-workers, supervisors, management, vendors, general public, and others encountered in the course of work.
PHYSICAL AND MENTAL DEMANDS
The physical and mental demands described here are representative of those that must be met by employees to successfully perform the essential functions of this class. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Demands
While performing the duties of this class, the employee is occasionally required to sit, and frequently to stand and walk. The employee must be able to talk and hear. The employee must be able to use hands to finger, handle, feel or operate computer hardware and standard office equipment; and reach above and below shoulder level with hands and arms. The employee occasionally lifts and carries records, boxes and merchandise weighing up to 50 pounds. Specific vision abilities required by this class include close vision and the ability to adjust focus.
Mental Demands
While performing the duties of this class, the employee is regularly required to use oral and written communication skills; read and interpret data, information and documents; thoroughly analyze and solve problems; learn and apply new information or new skills; work under deadlines with constant interruptions; interact with upset visitors; exercise sound judgment in the absence of specific guidelines; use math and mathematical reasoning; establish priorities and work on multiple assignments and projects concurrently; meet intense and changing deadlines given interruptions; and interact appropriately with visitors, staff, management, city officials, developers, business groups, contractors, public and private representatives, and others in the course of work.
WORK ENVIRONMENT
The employee frequently works in office conditions where the noise level is usually moderate, at or below 85 decibels. Occasional driving is required to attend meetings with various developers, contractors, professional associations, and business representatives, as well as other governmental representatives at various public and private facilities and event sites. Weekend, evening, and holiday work schedules are required. Travel to trade shows and other venues may be required as necessary.
EDUCATION/TRAINING/EXPERIENCE
LICENSES/CERTIFICATES/SPECIAL REQUIREMENTS
APPLICANT INFORMATION/EXAM WEIGHT
All applications will be reviewed and only those candidates determined to be most qualified on the basis of experience and education, as submitted, will be invited to participate in the selection process. The selection process may include but is not limited to oral interview and/or written exams and oral presentations. Successful candidates will be placed on the employment eligible list from which hires may be made. The list is valid for up to one year unless exhausted sooner.
The City of Buena Park is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, ancestry, national origin, gender, marital status, sexual orientation, religion, age, veteran status or disability.
The City of Buena Park Alcohol and Drug Abuse Policy requires that all applicants undergo drug and alcohol testing prior to employment.
Below is a list of key benefits offered to employees of the City of Buena Park and is only a summary of benefits. They are not intended to replace or modify the legal plan documents on file in the Human Resources Department.
SALARY RANGE: Composed of six (6) steps - Entry step through E step (Except management positions). Each step represents an increase of approximately five (5) percent.
RETIREMENT: Provided through California Public Employees' Retirement System (CalPERS). Employee pays member contribution.
VACATION: Earned at the rate of ten (10) working days per year for the first five (5) years of service. Public safety employees receive a different but equivalent benefit. Additional vacation may be earned by employees after five (5) years of service.
SICK LEAVE: Accumulated on the basis of eight (8) hours per month with no maximum accumulation.
HOLIDAYS: An average of eleven (11) holidays per year.
MEDICAL INSURANCE: Several plans (indemnity and HMO's) are available. The City pays a flat rate portion of the premium according to the bargaining unit agreement.
DENTAL INSURANCE: Three (3) plans are available. The City pays a flat rate portion of the premium. The Employee may pay a portion of the insurance premium according at bargaining unit agreement and this benefit is voluntary.
VISION INSURANCE: One plan is available. The Employee pays the insurance premium and this benefit is voluntary.
LIFE INSURANCE: Amount of coverage is based on the employee bargaining unit. Premiums are fully paid by the City.
LONG TERM DISABILITY: Fully paid by the City. Police sworn personnel are not eligible.
EMPLOYEE ASSISTANCE PROGRAM: Available to all City employees and their immediate families.
DEFERRED COMPENSATION PLAN: The City offers one (1) plan administered by Nationwide Retirement Solutions. This is a voluntary benefit with no City contribution.
WORK SCHEDULE: 4/10 or 3/12 alternative work schedule depending upon the work location.
OC CREDIT UNION: Available to all City employees and their families.
CHILDCARE ASSISTANCE: $100 per month, per child, is available to all Full-Time City employees with eligible dependents 0 - 5 years of age.
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