Marketing Specialist

Full Time • Memphis, TN, United States of America

nan - nan (Yearly) Added 1 day, 8 hours ago

Summary

LOCATION

Memphis, TN 38118 (Relocation required)

QUALIFICATIONS

Proven experience in digital marketing, preferably in e-commerce or retail; strong knowledge of SEO principles; excellent writing skills; ability to conduct market research; experience in budgeting for marketing campaigns is beneficial; strong communication skills.

RESPONSIBILITIES

Manage digital marketing efforts including content creation, social media management, advertising partnerships, visual merchandising, and digital campaign strategy to enhance brand visibility and increase sales.

INDUSTRY

Online Retail - Outdoor Products and Footwear

SHORT DESCRIPTION

As a Marketing Specialist at Grivet Outdoors, you will enhance brand visibility and sales through strategic digital marketing initiatives, including social media, advertising, content creation, and customer engagement.

Company Overview

Grivet Outdoors is a leading online retail company specializing in outdoor products and footwear. Our mission is to provide high-quality gear for outdoor enthusiasts through our stores and online.

Summary

As a Marketing Specialist at Grivet Outdoors, you will be instrumental in driving our digital marketing efforts to enhance brand visibility and increase sales. This role offers an exciting opportunity to contribute to our online presence and enhance customer engagement.

Responsibilities:

Content Creation & Management

Capture professional-grade photos of products, events, and in-store experiences for use across marketing channels

Social Media Management

Oversee all aspects of social media management, including content creation, scheduling, and audience engagement.
Stay up-to-date on social media trends to craft targeted, effective advertising strategies for specific audiences.

Advertising & Partnerships

Manage co-op advertising efforts with brand partners, coordinating campaigns across Facebook ads, social media, email, and direct mail.
Adjust advertising strategies based on ad performance data to maximize effectiveness and ROAS.
Collaborate with local sources to create authentic user-generated content
Collect, analyze, and leverage UGC to inform marketing strategies and campaigns

Signage & Visual Merchandising

Design and produce in-store signage for sales, events, and fixture displays, ensuring cohesive branding and visibility.

Digital Campaign Strategy

Plan and execute targeted Facebook ad campaigns to drive engagement and conversions.
Monitor and analyze campaign performance to refine targeting and optimize results.
Design ad graphics, store signage, and promotional materials using Canva and Photoshop
Create engaging ad copy and content for social media, email campaigns, etc.
Develop and execute email marketing campaigns using email marketing platform Klaviyo.

Qualifications

Proven experience in digital marketing, preferably in e-commerce or retail.
Strong knowledge of SEO principles and analytics tools.
Excellent writing skills with a creative approach to content creation.
Ability to conduct market research and analyze data effectively.
Experience in budgeting for marketing campaigns is beneficial but not required.
Strong communication skills for collaboration within a team environment.

If you're ready to make an impact in the outdoor retail space with your marketing expertise, we invite you to apply today and join the Grivet Outdoors team!

Job Type: Full-time

Pay: $40,000.00 per year

Benefits: