Marketing Specialist

Full Time • Minneapolis, MN, United States of America

55,000 - 60,000 (Yearly) Added 1 day ago

Summary

LOCATION

Hybrid

QUALIFICATIONS

BA/BS degree or equivalent experience, 2-3 years of professional marketing experience, knowledge of marketing strategies including traditional and digital marketing, strong communication skills, attention to detail, and technical skills in digital channels and analytics.

RESPONSIBILITIES

Execute marketing strategies to reach growth targets, manage digital marketing initiatives, monitor key performance indicators, support sales representatives with marketing materials and events, and collaborate with analytics to shape future strategies.

INDUSTRY

Marketing and Student Commemoration

SHORT DESCRIPTION

Seeking a Marketing Specialist to support the JostensPIX team by executing marketing plans that drive buy rates and growth while managing collateral development and data analysis for enhanced campaign performance.

JOB TITLE:

Marketing Specialist

JOB TYPE:

FT - Hybrid

ABOUT YOU:

This role supports the marketing team, completes assigned initiatives, defined marketing strategies, and tactical plans. This includes executing go-to-market activities that support organizational goals such as driving buy rate and growth. Incumbents work with a functional manager to manage and complete all activities and deliverables for assigned projects. This role supports the JostensPIX team which provides school pictures to schools across the country.

YOU HAVE:

Drive. Willingness to learn, demonstrate creativity, and excel in a changing (and fast-paced) environment. Preferred excellent organization and time management skills with ability to manage multiple priorities/tasks effectively.
Technical Skills. Experience in collateral development, marketing communications and overseeing digital channels (including web/ecommerce, print, email, paid search, paid advertising, SEO/SEM, social and SMS). Preferred social marketing experience. Preferred understanding of data / analytics, analytical skillsets, and content editing.
Attention to Detail. Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment. Preferred skillsets in writing and editing content with an acute attention to detail. Preferred attention to detail.
Great Communication Skills. Strong communication and interpersonal skills with ability to work effectively with all levels of the organization. Preferred strong written and verbal communication skills.
Experience. 2-3 years’ professional marketing experience. Thorough understanding of marketing elements (including traditional and digital marketing) and market research methods.
Education. BA/BS degree or equivalent combination of education and experience.

YOU WILL:

Marketing Strategy Execution. Manage execution and coordination of marketing plans to reach growth targets. Develop, implement, and track business specific digital marketing initiatives, such as email, paid media, social, SMS, and JCOM/ecommerce. Work closely with the JostensPIX operations and sales team.
Data / Analytics Tracking. Monitor identified key KPI’s for the business & report findings. Partner with analytics team to analyze and report on the performance and efficiency of campaigns using Salesforce Reports. Leverage marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
Sales Rep Marketing Support. Establish relationships and communicate regularly with reps to understand their needs to support account growth (i.e. Buy Rate improvements, Net Account growth, Unit Sales, Gross Revenue, and EBITDA). Develop needed collateral, visual merchandising, digital and in-school event support for key events. Implement ways to help the reps evolve local marketing and grow local revenue through corporate marketing support. Prepare materials & products for special events, trade shows, etc.

LOVE WHERE YOU WORK:

We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.
We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.
We believe in flexibility. We provide hybrid work options.
We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 8 company paid holidays, and family paid leave.
We care about your development. We support tuition reimbursement after 6 months of service.
We believe in pay transparency. The salary range is $55,000 to $60,000 with annual bonus eligibility.

APPLICATION DEADLINE:

March 28, 2025

ABOUT US:

Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products — like yearbooks, letter jackets, class jewelry and championship rings — keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here.

ALL ABOUT MARKETING

Our Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents, and students to deliver the right message, to the right customer, at the right time. Team members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks, Class Rings, Graduation Products, and Professional Sports. Through executing across a variety of consumer touchpoints on jostens.com, social, e-mail and print materials, the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We can’t wait to show you what our Marketing Team has to offer at Jostens!

AMERICANS WITH DISABILITIES ACT (ADA):

Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at recruiter@jostens.com or (952) 830-3399.

Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

California Privacy Policy: https://www.jostens.com/about/california-employee-privacy-policy

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