Marketing Specialist
LOCATION
McKenzie, Tennessee (travel required to gather multimedia content)
QUALIFICATIONS
Bachelor's degree in Marketing or a related field, minimum 2 years of digital marketing experience, strong communication and multimedia content creation skills, proficiency with Adobe Creative Suite, and analytical skills.
RESPONSIBILITIES
Define and lead marketing strategies, manage digital marketing channels, optimize SEO/SEM campaigns, measure and report on campaign performance, manage social media presence, support website updates, and stay updated on marketing technologies.
INDUSTRY
Manufacturing and Industrial Solutions
SHORT DESCRIPTION
Join McKenzie Valve & Machining to lead marketing efforts, enhance brand awareness, and drive customer engagement through digital initiatives and strategy development.
Come join a team where People make the difference! As a part of Marmon Holdings, Inc., a highly decentralized organization, we rely heavily on people with the aptitude, attitude, and entrepreneurial spirit to drive our success, and we're committed to attracting and retaining top talent.
- This position is responsible for defining and leading the company’s marketing strategies. Key responsibilities include capturing and transforming the voice of customers into digital initiatives, day-to-day management of all digital marketing channels as well as driving the execution of short- and long-term marketing efforts targeted towards increasing McKenzie Valve & Machining brand awareness, lead generation and customer community building.
Essential Duties & Responsibilities
- Assist the organizations leadership team in the development of short and long-term marketing strategy, including website development, social media planning and execution, and content creation
- Responsible for the optimization of all digital marketing efforts for company’s channels and platforms, including SEO/SEM, social media, website and email marketing
- Measure and report performance of all digital marketing campaigns and evaluate against goals monthly
- Support development and updates to company website, landing pages, and sales funnels (website built on Webflow platform)
- Manage and monitor company’s social media presence on all channels including LinkedIn, Facebook, Instagram, and Tiktok
- Travel to MVM office in McKenzie, Tennessee to gather multimedia content for company social media accounts and websites monthly
- Stay up-to-date and evaluate emerging digital marketing technologies and trends
- As required, support corporate PR initiatives
Education
- Bachelor’s degree in Marketing or a related field.
Experience & Skills
- Minimum 2 years of digital marketing experience
- Excellent oral and written communication skills
- Strong multimedia content creation skills
- Entrepreneurial mindset
- Strong analytical skills with demonstrated experience with organizing, managing, and presenting data to management
- Proven experience using advertising to increase customer acquisition and demand generation
- Well-versed in the use of social media marketing
- Proven experience with search engine optimization (SEO), lead generation, and email marketing
- Must have proficiency with Adobe Creative Suite (Premiere, Photoshop, Illustrator, Audition, etc.) or another similar platform.
- Solid organizational and project management skills with the ability to manage several projects concurrently
- Demonstrated team leadership skills and ability to exercise independent judgment.
- Comfortable learning new software applications
- Ability to travel when necessary
What We Offer:
Our generous benefits package includes
- Benefits on Day 1
- Medical/Dental/Vision
- Health Savings Account/Flexible Spending Account
- Vacation Benefits
- 401k with generous company match and additional employer annual contribution
Company Paid Benefits:
- Short Term Disability
- Long Term Disability
- Life Insurance
- 4 weeks of Paid Parental Leave
Don’t worry if you think that you do not meet all the qualifications. The tools, technology, and methodologies we use are constantly changing and we value talent and interest over specific experience.
We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class.
Pay Range: $57k-$72k per year
Following receipt of a conditional offer of employment, candidates will be required to complete additional job-related screening processes as permitted or required by applicable law.
We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to careers@marmon.com, and please be sure to include the title and the location of the position for which you are applying.
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