Marketing Specialist

At Sculpt Studios, we believe in empowering women to be stronger, healthier, and more confident, both inside and out. We're a community-driven fitness studio dedicated to strength training, where we focus on lifting each other up—literally and figuratively! Our Royal Oak location is thriving, and we're getting ready to expand to a new space nearby, bringing our unique blend of fitness and empowerment to even more women.

We’re looking for a dynamic Marketing Specialist to join our team and take charge of all things marketing for both of our studios. From building buzz for our exciting new location to creating compelling content, driving engagement, and managing our campaigns, you’ll play a key role in growing our community and spreading our message. If you're passionate about fitness, love being creative, and thrive in a fast-paced, evolving environment, we want YOU on our team!

Position Overview:

As the Marketing Specialist, you will be responsible for overseeing all marketing and public relations functions for both of our locations. You'll be driving the marketing strategy for the launch of our new studio and supporting the ongoing marketing initiatives for our Royal Oak location. You will create and execute strategic marketing campaigns, develop engaging content, manage social media platforms, drive paid advertising, and build community relationships. This role will involve a mix of creative design, campaign management, and analytical thinking to ensure the success of our business growth.

This role will be split between both locations: 2 days per week at our Royal Oak studio and 2 days per week at the new studio location, with some flexibility for remote work or travel as needed.

Key Responsibilities:

Strategic Marketing Planning & Campaign Management

• Plan and execute yearly and monthly marketing campaigns for both studios, aligned with key business goals and seasonal promotions.
• Develop promotional strategies for new memberships, special events, fitness challenges, and studio launches.
• Design integrated marketing campaigns across various channels (social media, email, PR, and more) to increase brand awareness and client engagement.

Social Media Marketing

• Manage and grow social media platforms (Instagram, Facebook, TikTok, LinkedIn) with consistent, engaging content that reflects the brand’s voice.
• Create and schedule posts, stories, reels, and videos, leveraging trends to increase visibility and audience engagement.
• Track performance metrics and optimize content strategy to maximize engagement and conversion.

Paid Advertising

• Plan and execute paid advertising campaigns on platforms like Facebook, Instagram, Google Ads, and others to attract new leads and drive membership sales.
• Manage ad budgets, monitor performance, and optimize campaigns to ensure cost-effective results.

YouTube & Video Content Creation

• Produce and edit YouTube videos for workout tutorials, studio updates, challenges, and other promotional content.
• Ensure all video content aligns with the brand’s tone and enhances the customer experience.

Graphic Design & Visual Branding

• Design visually appealing content using Canva or other design tools to support all marketing initiatives, including social media posts, flyers, and promotional materials.
• Ensure consistency in visual branding across all platforms and marketing materials.

Email Marketing

• Write and design email marketing campaigns to communicate promotions, events, fitness challenges, and studio news to our audience.
• Track email performance (open rates, click-through rates) and adjust campaigns accordingly.

Public Relations & Community Engagement

• Lead PR efforts including drafting and distributing press releases to local media, bloggers, and influencers.
• Cultivate relationships with local influencers and community leaders to drive brand awareness.
• Plan and execute community engagement activities (local collaborations, giveaways, events) that drive excitement and loyalty.
• Coordinate pop-up events and partnerships for the new studio launch and ongoing community-building efforts in Royal Oak.

Fitness Challenges & Event Planning

• Plan and execute fitness challenges (e.g., “Healthy Through the Holidays,” “2025 Reboot Challenge”) to drive client participation and studio engagement.
• Organize and manage community events, promotions, and special activities to promote the studio and create excitement.

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• 2+ years of experience in marketing, preferably in the fitness, health, or wellness industry.
• Proficiency in Canva, Adobe Creative Suite, or similar graphic design tools.
• Proven experience managing social media platforms (Instagram, TikTok, Facebook, LinkedIn).
• Strong video editing skills and experience with platforms like YouTube.
• Familiarity with email marketing platforms (Mailchimp, Constant Contact, etc.) and paid advertising (Facebook, Instagram, Google Ads).
• Excellent written and verbal communication skills.
• Event planning experience, particularly in the fitness or wellness space.
• Ability to manage multiple projects simultaneously and meet deadlines.

Preferred Qualifications:

• Experience with PR and media outreach.
• Ability to analyze marketing data and adjust strategies accordingly.
• Experience working with small businesses or startups.

What We Offer:

• A dynamic and supportive work environment where your contributions will have a direct impact on the business’s growth.
• Opportunities for creative freedom and professional development.
• Access to Sculpt Studios fitness classes and wellness resources.
• Flexible work hours, with the possibility of remote work.

How to Apply:

Submit your resume, cover letter, and a portfolio or samples of your previous marketing work (social media posts, email campaigns, graphics, YouTube videos, etc.) via Indeed. In your cover letter, tell us why you're passionate about fitness marketing and why you're excited to contribute to the growth of Sculpt Studios.

Job Type: Full-time

Benefits:

• 401(k)
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance

Schedule:

• Monday to Friday

Application Question(s):

• Tell us why you'd be a great fit for this role!

Experience:

• Marketing: 2 years (Preferred)

Ability to Commute:

• Royal Oak, MI 48067 (Preferred)

Work Location: In person