Marketing Specialist

Job Summary
We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will be responsible for developing and executing innovative marketing strategies that enhance brand awareness and drive customer engagement. This role requires a blend of creativity and analytical skills, with a focus on digital marketing, content creation, and performance analysis. The Marketing Specialist will work collaboratively with cross-functional teams to support product management initiatives and contribute to the overall success of our marketing efforts.

Responsibilities

• Develop and implement comprehensive content marketing strategies to engage target audiences across various platforms.
• Manage digital marketing campaigns, including social media marketing, email marketing, and search engine optimization (SEO).
• Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.
• Collaborate with product management teams to create compelling product messaging and promotional materials.
• Monitor and analyze campaign performance metrics using tools such as Google Analytics to optimize future marketing efforts.
• Assist in budgeting for marketing initiatives, ensuring efficient allocation of resources for maximum impact.
• Support e-commerce strategies by enhancing online presence and driving traffic to digital platforms.
• Utilize HTML skills for website updates, email campaigns, and landing page creation as needed.

Requirements

• Proven experience in content marketing, digital marketing, or related fields.
• Strong understanding of social media marketing platforms and best practices.
• Familiarity with performance marketing techniques and tools for measuring success.
• Experience in product management or collaboration with product teams is a plus.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.
• Proficient in budgeting processes related to marketing initiatives.
• Knowledge of e-commerce strategies and online consumer behavior is preferred.
• Basic HTML knowledge is advantageous for website management tasks.

If you are passionate about driving impactful marketing initiatives and possess the skills outlined above, we encourage you to apply for this exciting opportunity as a Marketing Specialist!

Job Type: Full-time

Pay: $20.00 - $25.00 per hour

Expected hours: 40 per week

Benefits:

• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's (Required)

Ability to Relocate:

• McMinnville, TN 37110: Relocate before starting work (Required)

Work Location: In person