Marketing Specialist

Job Title: Marketing Specialist
Location: Knoxville, TN
Company: Reefer Van Network
Job Type: Full-Time

About Us:

Reefer Van Network is an innovative leader in supply chain marketing. We are dedicated to driving growth, fostering creativity, and delivering impactful results. Our team thrives on collaboration and constantly evolving to meet the demands of an ever-changing market. We are looking for a passionate and strategic Marketing Specialist to join our team and help elevate our brand through effective content, marketing, communications, and lead generation strategies.

Job Overview:

We are seeking a dynamic Marketing Specialist to oversee and manage our content, marketing communications, branding initiatives, lead generation efforts, and funnel nurturing processes. This role will require a creative, results-driven individual who is capable of executing cross-functional campaigns that support our business objectives and generate meaningful results. Pay is dependent on experience.

Key Responsibilities:

• Content Management: Develop, manage, and optimize content strategies across various digital platforms (website, blogs, social media, email campaigns, etc.) to engage target audiences and drive traffic.
• Branding & Communications: Maintain brand consistency and voice across all marketing materials, and collaborate with internal teams to create messaging that resonates with both new and existing customers.
• Lead Generation: Execute targeted campaigns to generate and qualify leads, including email marketing, social media ads, paid search, and other digital channels.
• Funnel Nurture: Build and maintain lead nurturing programs designed to move prospects through the sales funnel, ensuring engagement and conversion at every stage.
• Analytics & Reporting: Track, analyze, and report on marketing performance metrics (e.g., lead conversion rates, ROI, engagement) to optimize future campaigns and strategies.
• Collaboration & Strategy: Work closely with sales, product, and design teams to ensure marketing strategies align with business goals and deliver impactful results.
• Campaign Execution: Develop and manage multi-channel marketing campaigns from concept to execution, ensuring alignment with the overall marketing strategy.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3+ years of experience in marketing, with a focus on content, lead generation, branding, and communications.
• Strong understanding of digital marketing platforms and tools (e.g., Google Analytics, HubSpot, Salesforce, social media advertising platforms).
• Proven experience in managing lead nurturing funnels, from lead acquisition through conversion.
• Excellent written and verbal communication skills with the ability to craft compelling messages.
• Strong project management and organizational skills.
• Data-driven mindset with the ability to make data-backed decisions.
• Ability to work in a fast-paced, deadline-driven environment.

Preferred Qualifications:

• Experience with marketing automation tools and CRM platforms.
• Graphic design skills and familiarity with design software (e.g., Adobe Creative Suite).
• College degree in related area of study

Why Join Us:

• Growth Opportunities: We are committed to providing opportunities for personal and professional development.
• Collaborative Culture: Work with a passionate and driven team that values creativity and innovation.
• Competitive Compensation: We offer a comprehensive benefits package, including health insurance, paid time off, and more.
• Work-Life Balance: Enjoy a flexible work environment that prioritizes a healthy work-life balance.

Reefer Van Network is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Type: Full-time

Pay: $55,000.00 - $80,000.00 per year

Benefits:

• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to Relocate:

• Knoxville, TN 37909: Relocate before starting work (Required)

Work Location: In person