Marketing Specialist

Position Title: Marketing Specialist
Department: Sales & Marketing
Reports To: Sr. VP, Sales & Marketing
FLSA Status: Full Time; exempt
Location: Des Moines, IA

About Us:
Joining the Versova family of companies is more than just starting a new job. When you are employed by Versova, you immediately are part of something bigger – a team of dedicated individuals working under a common set of core values and guiding principles. As an organization and as individuals within that organization, we are guided by principles that include excellence, ownership, initiative, execution, and continuous improvement.

Job Summary:
The Marketing Specialist will be responsible for managing the Versova brand and online presence to enhance brand awareness, engage audiences, and drive business growth. This role requires a strategic thinker with an understanding of marketing channels, branding and social media platforms, trends, and analytics. The ideal candidate will have a creative mindset and a strong ability to measure and optimize campaign performance to meet organizational goals.

Essential Job Functions:

• Develop and implement brand management strategies including branding guidelines and company branded materials
• Manage and grow social media accounts across various platforms, ensuring content is engaging, consistent, and audience-focused.
• Collaborate with internal sales, marketing, communication and recruitment to ensure alignment and amplify messaging.
• Maintain a social media content calendar, ensuring timely publication and coordination with broader marketing efforts.
• Monitor social media trends, competitive landscape, and emerging platforms to identify opportunities for engagement and innovation.
• Analyze performance metrics, providing insights and recommendations for continuous improvement.
• Engage with the online community by responding to comments, messages, and reviews in a timely and professional manner.
  Coordinate paid social media campaigns, including budgeting, targeting, and performance optimization.
• Stay informed about industry trends, tools, and best practices to enhance effectiveness.

Knowledge, Skills, and Abilities:

• Understanding of social media platforms, algorithms, and advertising capabilities.
• Creative content development skills, including graphic design, video editing, and copywriting.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Excellent organizational and project management skills to handle multiple priorities.
• Strong communication and interpersonal skills to engage with diverse audiences.
Knowledge of SEO, influencer marketing, and digital marketing trends is a plus.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-3 years of experience in brand management, social media management or digital marketing.
• Proven track record of developing and executing successful social media campaigns.
• Proficiency in content creation tools, such as Canva, Adobe Creative Suite, or similar software.

Preferred Qualifications:

• Experience managing paid social media campaigns, including budgeting and analytics.
• Background in retail or a similar industry, specifically with grocery and/or lawn and garden
Familiarity with customer relationship management (CRM) systems.

Work Environment:

• This position operates in a professional office environment.
Occasional evening or weekend work may be required for special campaigns or events.

Travel: 5%

Join Versova and become part of a great team!
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. (While performing the duties of this job the employee is regularly required to sit; use hands to finger, handle, or feel; and talk or hear. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds.)

Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Continued employment remains on an “at-will” basis.