Marketing Specialist

About our company: Since 1960 we have offered a wide variety of building materials. In our 5 locations, you will find brick, block, tile, sand, gravel, cement, steel, stone, firewood, BBQs, tools, pre-cast products, protective coating systems and ready mix concrete. We have an inside retail space with a tile and BBQ showroom and a five-acre, super active yard filled with hardscape building materials.

What we are looking for: Sepulveda Building Materials, a family owned company is seeking a dynamic and results-driven Mid-Level Marketing Specialist to join our team. The ideal candidate will have a strong background in marketing, with a passion for creativity. This role is crucial in executing marketing strategies that enhance our brand presence, drive demand generation, and support our overall business objectives. If you are a self-starter with a knack for creativity and a solid understanding of branding/marketing principles, this is the perfect role for you.

Key Responsibilities:

• Strategy Development:
• Conduct market research to identify target demographics and competitor analysis.
• Create and implement integrated marketing plans aligned with business goals.
• Develop brand messaging and positioning to enhance brand identity.
• Content Creation:
• Create engaging social media content, email newsletters, and campaigns.
• Design eye-catching graphics and visual assets for marketing materials.
• Manage and update website content to maintain accuracy and SEO optimization.
• Merchandise products for displays, sales, promos, and seasons.
• Social Media Management:
• Develop and execute social media strategies across platforms like Facebook, Instagram, and LinkedIn.
• Monitor and respond to customer inquiries and comments on social media.
• Create engaging social media campaigns to drive audience growth and engagement.
• Email Marketing:
• Manage email marketing lists and segment subscribers for targeted campaigns.
• Design and send email newsletters with compelling calls-to-action.
• Track email campaign performance and make adjustments as needed.
• Paid Advertising:
• Assists in paid advertising campaigns on platforms like Google Ads and Facebook Ads.
• Respond to customer ratings and reviews.
• Track campaign performance.

Required Skills:

• Strong understanding of digital marketing principles and best practices
• Proficiency in content creation tools including photography and editing
• Experience with social media management platforms
• Basic knowledge of SEO optimization techniques
• Analytical skills to track and interpret marketing data

Desired Qualifications:

• At least 2-3 years of experience in marketing or related field
• Proven experience in small business marketing, ideally with a focus on local customer engagement
• Ability to work independently and manage multiple projects simultaneously
• Demonstrated ability to work collaboratively in a team environment
• Proficiency in digital marketing tools and platforms (e.g., Google Ads, social media, CRM systems).
• Creative thinking with strong problem-solving abilities.
• Proficient in marketing tools and technologies; experience with HTML email systems such as MailChimp or Constant Contact; experience in relevant social engagement platforms
• Strong written and verbal communication skills, with proficiency in writing and editing content and a keen eye for detail and design esthetics
• Excellent skills in Google Suite, PDFs, PowerPoint and document formatting

Job Type: Full-time

Pay: $26.00 - $31.00 per hour

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Work Location: In person