Marketing Specialist

Full Time • Charleston, SC, United States of America

nan - nan (Nan) Added 1 day, 21 hours ago

Summary

LOCATION

Charleston - 997 Morrison Drive, Suite 402

QUALIFICATIONS

Bachelor's degree in marketing, communications, or related field preferred, with at least 3 years of relevant marketing experience. Strong project management, communication skills, and experience in email marketing, social media strategy, and digital marketing knowledge required.

RESPONSIBILITIES

Support marketing strategies across U.S. markets, manage email and social media campaigns, create marketing content, monitor analytics, coordinate marketing events, and ensure alignment with company objectives.

INDUSTRY

Single-Family Rental (SFR) and Property Management

SHORT DESCRIPTION

The Marketing Specialist will execute marketing strategies to enhance brand visibility, increase rental occupancy, and improve resident experiences through effective campaign management and content creation.

Location

Charleston - 997 Morrison Drive, Suite 402

Business

We are a leader in the single-family rental (SFR) Aggregation space with over 10,000 homes across the Southeast and Midwest. Maymont Homes was founded in 2011 to bring technology to the single-family rental space. Over the years we have become a full-service acquisition, renovation, and property management company growing throughout the South and Midwest. By the application of efficient processes enabled by advanced software, our company can provide clean, safe, affordable housing to thousands of people. We strive to offer better living opportunities for individual families, which ultimately improve the lives in the communities we serve!

Job Description

Job Title: Marketing Specialist

Primary Responsibilities: The Marketing Specialist is responsible for supporting the greater operations, leasing, and marketing teams by executing approved single-family rental marketing strategies across multiple US markets and BTR communities, as assigned.

The Marketing Specialist is responsible for managing email marketing and communication strategies, social media campaign management, and providing essential support for common marketing tasks to ensure the successful execution of the company’s marketing strategies. This includes developing and scheduling email campaigns, social media content, creating written and visual materials, monitoring analytics, and providing administrative and project-based support to the marketing team.

Through the Marketing Specialist’s work, the company intends to increase rental occupancy, promote the company’s brand, enhance the resident experience, and have efficient processes within the company. Their work involves general marketing knowledge, project management skills, and creative writing capabilities to meet the company’s goals.

Required Skills & Competencies:

Experience: At least 3 years of relevant marketing or relevant experience.
Project Management: Proven ability to prioritize and manage multiple projects simultaneously while meeting deadlines.
Communication Skills: Excellent written and verbal communication skills, with strong attention to detail.
Email Marketing: Skilled in tracking and interpreting email performance metrics (e.g., open rates, click-through rates, and conversions).
A/B Testing: Experience conducting A/B testing to optimize email content and design.
Social Media Strategy: Demonstrated success in executing both organic and paid social media strategies on platforms like Facebook, Instagram, and LinkedIn.
Trend Awareness: Ability to stay current with email marketing trends, emerging tools, and evolving industry standards.
Digital Marketing Knowledge: Understanding of SEO, digital advertising, and analytics platforms.
Customer Journeys: Familiarity with customer journey mapping and lifecycle email marketing.
Organizational Skills: Strong organizational abilities with effective multitasking capabilities.
Content Creation: Basic knowledge of graphic design and tools such as Canva or Adobe Creative Suite (preferred).
Adaptability: Proactive team player with the ability to adjust to changing priorities.
Schedule Flexibility: Willingness to work in an environment that may require in-office operations, weekends, and holidays based on business needs.
Professionalism: Authentic, integrity-driven team player who is results-oriented and detail-focused.

Preferred Skills & Competencies:

Bachelor’s degree in marketing, communications, or a related field.
Experience in real estate marketing or a related industry.
Certifications in social media marketing, Google Analytics, or other relevant areas.
Knowledge of SEO, digital advertising, and analytics platforms.
Familiarity with CRM tools and marketing automation best practices
Familiarity with typical social and communication platforms and processes (e.g., Hootsuite, Mailchimp, HubSpot, Klaviyo, Constant Contact ).

Essential Job Functions:

Develop, schedule, and manage social media posts and campaigns to drive engagement and achieve marketing goals.
Draft and proofread marketing communications, including email campaigns, newsletters, and promotional materials, ensuring alignment with brand standards.
Create, edit, and coordinate visual and written content for social media, websites, and other communication channels.
Monitor and respond to comments, reviews, and inquiries on social media platforms to maintain a positive online presence.
Track and report on social media and marketing campaign performance using analytics tools, identifying trends and opportunities for improvement.
Support the coordination of marketing events, promotions, and special campaigns, including logistics and vendor communication.
Collaborate with cross-functional teams to ensure marketing efforts align with company objectives.
Stay informed on industry trends, emerging social media platforms, and best practices to recommend innovative strategies.
Maintain an organized content calendar and project timelines, ensuring all deadlines are met.
Provide general support for the marketing team as needed, including administrative tasks and special projects.
Contribute to the development of the company's overall marketing strategy and objectives
Other duties, as assigned by the supervisor or leadership team

Key Metrics & Responsibilities

Develop, schedule, and manage social media posts and campaigns to drive engagement and achieve marketing goals.
Draft and proofread marketing communications, including email campaigns, newsletters, and promotional materials, ensuring alignment with brand standards.
Create, edit, and coordinate visual and written content for social media, websites, and other communication channels.
Monitor and respond to comments, reviews, and inquiries on social media platforms to maintain a positive online presence.
Track and report on social media and marketing campaign performance using analytics tools, identifying trends and opportunities for improvement.
Support the coordination of marketing events, promotions, and special campaigns, including logistics and vendor communication.
Collaborate with cross-functional teams to ensure marketing efforts align with company objectives.
Stay informed on industry trends, emerging social media platforms, and best practices to recommend innovative strategies.
Maintain an organized content calendar and project timelines, ensuring all deadlines are met.
Provide general support for the marketing team as needed, including administrative tasks and special projects.
Support marketing leadership by executing on projects and tasks as assigned
Prepare and distribute weekly reporting on key metrics
Build and maintain brand awareness and reputation through effective messaging and communication
Continuous learning to keep up to date with the latest marketing trends and technologies

Physical Requirements

Capable of working extended hours, including evenings, weekends, and holidays as necessary.
Able to see well enough to read faint or partially obscured writing or printing, with corrective lenses if needed.
Must be able to speak English in a clear and understandable voice so that various types of communications may be conducted with people of various levels of education and capabilities, including the exchange and receipt of information over the telephone.
Position involves sitting, standing, stooping, kneeling, pushing, shoving, lifting, carrying, and moving objects that can weigh up to 25 lbs. This movement can occur throughout the day. Must also be able to climb several flights of stairs if necessary.
Must be able to interact with all types of individuals, be mentally alert, detail-oriented, and with good reasoning skills.
Must be able to work in small and confined spaces for extended periods.
Must have finger dexterity for typing/using a keyboard.

Environmental Requirements

Must be able to work on more than one assignment at a time with frequent interruptions, changes, and delays. Must be able to remain focused and work effectively, efficiently, and cheerfully under such circumstances. For safety reasons, employees must remain alert to working conditions and aware of safety, health, and environmental concerns.
Must be able to work effectively and cheerfully in an environment that may be stressful due to adversarial situations resulting from the proper performance of duties.
Must be able to work in the office as regularly scheduled

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

DISCLAIMER: This is not an all-inclusive job description; therefore, management has the right to assign or reassign schedules, duties, and responsibilities to this job at any time.

Why work for Maymont Homes ?

Our Mission – “We Positively Impact the Lives in the Communities We Serve”. We do this through the work we do and the volunteer efforts that the company sponsors. You can make a difference in your community while you work!

Outstanding benefits package – our benefits are provided by Brookfield and offer immediate 5% match on the 401(k) plan, wellness credits that significantly reduce the employee cost for health care coverage, and up to 160 hours of PTO per year for full time employees.

Huge parent company – support and backing from Brookfield Asset Management, one of the largest real estate asset management companies.

Career growth – with our plans for growth and expansion into new markets, there are many opportunities to move up within the company.

Equal Opportunity Employer: Minorities/Religion/Sex/Protected Veterans/Disability/Sexual Orientation/Gender Identity/Marital Status/Pregnancy/Age/National Origin/Genetic Information. #MYMT

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