Marketing Specialist

Team: Marketing
Subteam: Brand
Classification: Exempt
Job Type: Salary, Full-time
Location: Hybrid - Raleigh-Durham, NC or Atlanta, GA
Salary: $67,500 - $76,500*

OVERVIEW:

Nugget®, a fun-loving, imaginative, direct-to-consumer kids furniture brand, is looking for a passionate and motivated Marketing Specialist to help execute marketing campaigns and strategies to drive consumers through the funnel and increase brand love & loyalty. If you have experience in marketing, sales, direct-to-consumer, or retail goods and are excited to roll up your sleeves and be a critical individual contributor to an incredible marketing team - we'd love for you to apply!

What is Nugget? We are an industry-leading, fun-loving, direct-to-consumer Play company (est. 2014) that brings homes to life with bold play and big imaginations. We design, develop, manufacture, sell, and ship our part-toy, part-furniture products (The Nugget® - The Original Play Couch® - and Chunk™ - The World's First Play Ottoman) with a team of ~100 Nuggeteers in Butner, North Carolina (just outside of Durham) and Atlanta, GA. And we're just getting started — in both 2020 and 2021, Inc. Magazine named us the fastest-growing manufacturing company in the United States, and we have new stuff up our sleeves. We're proud to continue the industrial legacy of North Carolina, and to make fun furniture for future astronauts, artists, architects, athletes, and – especially – active community members.

ABOUT THIS ROLE:

• You'll help orchestrate the development and execution of brand campaigns and initiatives, collaborating with a cross-functional team of brand/marketing, creative, design, e-comm and customer experience partners to ensure timely development and flawless execution
• You'll provide team support as a liaison with external partners, such as brand partners, influencers, brand ambassadors, and others
• You'll assist in the execution of PR and influencer marketing strategies to contribute to overall brand building initiatives and support specific marketing campaigns
• You'll execute and oversee brand ambassador programs, fostering a community amongst Nuggeteers while monitoring program effectiveness.
• You'll manage the end-to-end influencer communication process from documentation collection (W-9, addresses) to content submission, including communicating changes when needed to ensure content is ready for posting before handing it over to the performance marketing lead
• You'll manage outreach, communication, and timely submission of award applications, helping to ensure submission deadlines and requirements are met
• You'll monitor new press coverage and collaborate with the E-commerce team to ensure timely updates and visibility on our owned channels
• You'll collaborate with cross-functional teams to support the development and execution of day-to-day owned content
• You'll partner with the Director of Marketing to execute and provide input on strategy for launches, ensuring clear and consistent communication with product and creative teams to maximize efficiency in the campaign planning process
• You'll assist the Marketing Director on just-in-time projects and other critical initiatives

ABOUT YOU:

• You have 3-5 years of experience in brand, marketing, communications, content development, or similar roles
  • Bonus: You previously worked with advertising and/or marketing agencies
• You have a solid understanding of core marketing channels such as email, social media (Facebook, Instagram, TikTok & YouTube), and site, as well as a genuine interest in marketing strategic frameworks
  • Bonus: You love staying "in the know" about brand marketing, the influencer ecosystem, and social media trends
• You have experience working on cross-functional teams, collaborating with others to drive projects to completion and with exceptional execution
• You have experience in the influencer and creator space, and can provide perspective on how to approach each for paid, earned and owned
  • Bonus: Knowledge and experience with brand ambassador programs and UGC management
• You are comfortable working within Google Workspace, and maybe even have some experience with project management software
  • Bonus: You are familiar with Basecamp or other team collaboration tools
• You celebrate the work of others, acting as a trusted teammate, advocate and cheerleader for your cross functional team
• You take a forward-thinking, strategic approach to your work; are passionate about the consumer and "what makes them tick", and can anticipate and communicate future possibilities, trends, and implications accurately
• You are skilled at analyzing complex or ambiguous problems or issues and can proactively identify potential roadblocks and come to the table with solutions
• You are passionate about finding new and better ways for the Marketing team to continuously innovate and be creative in the ways we attract and connect with Nugget customers
• You consistently build strong partnerships inside and outside of the organization, and are skilled at working collaboratively with others to meet shared objectives
• You excel at planning, organization, and prioritization! Not only can you assess the actions, time and resources required to achieve company goals, but you can also independently manage your time well to meet deadlines
• You are comfortable with ambiguity, uncertainty, and the possibility of change – and can operate effectively even when the total picture isn't yet clear
• You approach work with a "no job is too small" attitude, and have a curious mind - always willing to learn and grow your imagination

BENEFITS:

• Competitive Pay + Annual Company Bonus
• Medical, Dental, and Vision covered at 100% for employees
• PTO + Wellness, Holidays, Summer and Winter Break
• 401k Employer Match
• Paid Parental Leave
• Free Nugget and Free Chunk + Team Discount