Marketing Specialist

Full Time • San Diego, CA, United States of America

65,000 - 75,916 (Yearly) Added 6 hours, 49 minutes ago

Summary

LOCATION

San Diego, CA

QUALIFICATIONS

Proven experience in marketing with a focus on multichannel strategies, strong understanding of SEO and digital marketing principles, experience with paid and organic social media content and management, proficiency in basic graphic design, familiarity with WordPress and HTML, excellent communication and collaboration skills, and experience in performance marketing.

RESPONSIBILITIES

Create, manage, and optimize marketing efforts across multiple channels, develop annual marketing plans and budgets, manage website and SEO/SEM, oversee PPC and ad campaigns, create content for various platforms, manage email and SMS marketing, handle social media campaigns, implement direct response marketing, manage community events, execute direct mail campaigns, and track analytics and performance.

INDUSTRY

Electric, Plumbing, Heating and Air Services

SHORT DESCRIPTION

Seeking a strategic and hands-on marketing specialist to drive innovative, data-driven marketing strategies that enhance company growth and revenue for Point Loma Electric, Plumbing, Heating and Air.

In-House Marketing Specialist – Full-Time

San Diego, CA | Competitive Salary + Benefits

Are you a marketing pro with hands-on experience and a proven track record of driving results? Do you thrive on creative innovation, data-driven decision-making, and multi-channel marketing? If so, Point Loma Electric, Plumbing, Heating and Air wants YOU!

What You’ll Do:

We’re looking for a strategic yet hands-on marketer to create, manage, and optimize our marketing efforts across multiple channels. You will be responsible for:

✅ Developing an Annual Marketing Plan & Budget – Set clear goals, strategies, and projections.
✅ Website Management (WordPress) – Ensure our site stays optimized, updated, and high-converting.
✅ SEO & SEM – Drive organic traffic and optimize lead generation efforts.
✅ PPC Oversight – Work with our agency to monitor performance and ensure ROI.
✅ Ad Copy & Content Creation – Write compelling content for ads, landing pages, email campaigns, and more.
✅ Landing Page Optimization – Build and test high-converting pages for lead generation.
✅ Marketing Automation – Utilize tools to streamline email, SMS, and customer follow-ups.
✅ Email & SMS Marketing – Create and manage direct marketing campaigns.
✅ Social Media Content & Paid Ads – Plan and manage both organic and paid campaigns.
✅ Direct Response Marketing – Implement strategies that generate measurable leads and sales.
✅ Community Events & Local Branding – Develop relationships and increase local engagement.
✅ Direct Mail Campaigns – Oversee the design, targeting, and performance tracking.
✅ Google LSA & Reputation Management – Optimize our local service ads and online presence.
✅ Analytics & Tracking – Monitor campaign performance and make data-driven adjustments.

Who You Are:

Proven Track Record – You’ve successfully managed multi-channel marketing with measurable results.
Creative & Innovative – You bring fresh ideas and out-of-the-box strategies to the table.
Data-Driven & Strategic – You analyze performance and adjust for maximum impact.
Strong Communicator – You collaborate effectively with team members and external agencies.
Tech-Savvy & Detail-Oriented – You manage tools, workflows, and automation effectively.
Basic Graphic Design Skills (Bonus, but not required!) – Can create simple, eye-catching visuals when needed.

Why Join Us?

Growth-Oriented Role – Your work will directly impact company growth and revenue.
Stable & Established Company – Serving San Diego for over 30 years.
Competitive Pay + Benefits – Salary based on experience, plus healthcare, PTO, and more.
Autonomy & Leadership – You’ll build, execute, and optimize our marketing strategy.

If you’re a marketing expert looking for a role where you can own the strategy, track the results, and make a real impact, we’d love to hear from you!

Apply Today! Send your resume and portfolio t

Qualifications