Marketing Specialist - Bilingual (Spanish)

ClearPath Utility Solutions, LLC. provides superior horizontal directional drilling (HDD) services via our dedicated and valued team members. ClearPath offers a chance at a career that will challenge, empower and reward. We are proud of our people and equip them with the best tools, technology, training and opportunities to succeed and grow. We believe in promoting from within and elevating our teams and customers to new heights.

Position Title Marketing Specialist (Bilingual in Spanish)

Reports To Executive

Location Hebron, Ohio

Position Type Full Time

Pay Rate $65,000 - $75,000 based on industry knowledge and experience

We are seeking a dynamic Bilingual Marketing Specialist fluent in Spanish to join our growing team. The ideal candidate will have a strong marketing background within the construction or drilling industry and will play a crucial role in enhancing our brand presence in both English and Spanish speaking markets.

Essential Functions & Duties

Required Skills

• Create and implement effective marketing strategies to promote our directional drilling services.
• Develop engaging marketing materials in both English and Spanish, including brochures, newsletters, social media posts and website content.
• Oversee and optimize ClearPath’s online presence, including website updates and social media engagement.
• Conduct research on market trends, customer needs, and competitor activities to refine marketing strategies.
• Work closely with the sales team to support lead generation efforts and enhance customer engagement.
• Plan and participate in industry events, trade shows, and community outreach programs to promote our services.
• Assist Human Resources on promoting internal events to boost company culture.
• Monitor and report on the effectiveness of marketing campaigns, providing insights into continuous improvement.

Qualifications

• Degree in marketing, communications, or comparable experience.
• Three (3) + years of marketing experience, preferably in the construction or drilling industries.
• Fluent in Spanish (both written and spoken).
• Strong understanding of digital marketing strategies.
• Familiarity with Adobe, Microsoft Suites, Canva and other marketing enhancement tools.
• Exceptional written and verbal communication skills in both languages.
• Experience with CRM systems and marketing automation tools.
• Ability to analyze data and derive actionable insights.

Key Performance Indicators (KPI’s)

• Lead Generation
  • Work with the sales team to generate qualified leads per month.
• Website Performance
  • Time spent on company website
  • Track unique visitors
  • Bounce Rate (% of visitors who leave after viewing only 1 page)
• Content Marketing
  • Social media presence
  • Email open rates
• Social Media Engagement
  • Follower growth rate in English and Spanish
  • Engagement rate increase (likes, comments, shares)
  • Click rates
• SEO Performance
  • Increase search engine rankings for targeted key words in English and Spanish.
• Event Marketing
  • Increase number of leads from industry events and trade shows.
• ROI Metrics
  • Return on investment on marketing campaigns.
  • Revenue per customer
  • Customer lifetime value
• Industry Metrics
  • Number of project bids influenced by marketing efforts.
  • Conversion rates of RFI’s to qualified leads.

These KPI’s provide a comprehensive framework for evaluating the performance of this role’s success across various aspects. The ideal candidate will be an innovative thinker with a passion for marketing, a commitment to driving results, thrive in a collaborative environment, and be eager to make an impact in the drilling industry.

ClearPath Utility Services, LLC is an equal opportunity employer, and does not discriminate on the grounds of age, race, gender, religion, national origin, disability, or lifestyle choice.