Marketing Specialist Cosmetology

Job Summary
We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will have a strong background in digital marketing, e-commerce, and advertising sales. This role is essential in developing and executing marketing strategies that enhance brand awareness, drive customer engagement, and support overall business objectives. The Marketing Specialist will work collaboratively with cross-functional teams to ensure successful campaign execution and optimization.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase online presence and drive traffic to our e-commerce platforms.
• Manage advertising sales initiatives across various channels, including print advertising and online platforms.
• Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.
• Utilize SEO best practices to optimize website content for search engines, improving visibility and organic traffic.
• Create engaging content for various marketing channels, including social media, email campaigns, and website updates.
• Oversee budgeting for marketing campaigns, ensuring efficient allocation of resources and tracking of expenditures.
• Implement marketing automation tools to streamline processes and enhance customer engagement.
• Analyze campaign performance metrics using Google Analytics and other tools to measure effectiveness and identify areas for improvement.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in digital marketing, e-commerce strategies, and advertising sales.
• Strong understanding of SEO principles and experience with Google tools for analytics and advertising.
• Familiarity with marketing automation software is preferred.
• Excellent written and verbal communication skills with a keen eye for detail.
• Ability to work independently as well as collaboratively within a team environment.
• Proficiency in HTML is a plus but not mandatory.
• Strong analytical skills with the ability to interpret data and make informed decisions.

Join us in shaping the future of our brand through innovative marketing strategies!

Job Type: Full-time

Pay: $19.37 - $21.16 per hour

Expected hours: 30 per week

Benefits:

• Flexible schedule
• Paid time off

Schedule:

• Day shift

Experience:

• Marketing: 1 year (Preferred)

Ability to Commute:

• Des Peres, MO 63131 (Preferred)

Ability to Relocate:

• Des Peres, MO 63131: Relocate before starting work (Required)

Work Location: In person